The Right Image is Critical for Those Who Work at Home
A Home Business Article Contributed by Chirag
The Right Image is Critical for Those Who Work at Home
No business, including a work at home opportunity, can be successful by totally ignoring it's image.
The right image is even more critically important for the home based business.
Sadly many work at home entrepreneurs are always busy trying to build an image that would be more suitable to a large corporation than a small home business. This image is of course a lie, and the problem with the way people perceive a business is that a lie always backfires sooner or later. Your image has to be as close the truth as possible.
A Work at Home Business Always Tries Harder.
The famous advertising campaign by Avis against Hertz where they acknowledged that although they were number two car rental company, they tried harder was very successful. And the success of this campaign should be instructive to any work at home entrepreneur.
You may not have the smartest offices in town and you may not be such a big company, but there are huge advantages to being small and new. You try much harder than the big and fat corporation resting on it's laurels of many years of success.
The way to project this image to your clients is by going the extra mile to perform beyond the expectations of your clients. Word will quickly get round that you try very hard and have a service that is difficult to find anywhere else. If you manage to get this to happen, the impact on your business profits is bound to be absolutely amazing.
Image for Your Work at Home Enterprise Will Be Built by Consistency
There is only one way to built image in any business, and that's by being consistent. Once you've decided that this is what you want to do, it must show in everything you do. From the moment you receive the client's order for whatever it is that your work at home enterprise supplies to the moment you deliver and get paid. Go the extra mile and even send thank you notes or emails to your clients.
That's the only way that the image you are trying to project will stick on the minds of your clients. You really have to make a huge effort to live by what you want to be to your clients.
You Really Don't Have to Be Ashamed of the Truth in Your Work at Home Enterprise
Most entrepreneurs start their home businesses after working for larger firms for many years. No wonder they always find it awkward and difficult to adjust. Hence the almost natural tendency to try and give your customers the impression that your enterprise is very large and experienced. Take heart from the fact that there are quite a number of multimillion dollar corporations today that started off as tiny work at home operations.
Take Steve Wozniak and Steve Jobs tiny home business that started in a garage in their backyard. Today it's called Apple Computers. Or the college student who launched a computer assembling enterprise in his room. Today his company is know all over the world as Dell Computers.
