The Wayback Machine - https://web.archive.org/all/20041224010318/http://www.truste.org:80/consumers/wireless_privacy_seal.php
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TRUSTe - Make Privacy Your Choice

Privacy for Location-Based Services

Concerned about wireless privacy? TRUSTe® is too. In a landscape of rapidly evolving electronic communication, TRUSTe assures the privacy of your personal information across all media.

TRUSTe's Wireless Privacy Seal addresses the issues of notice, third-party sharing and the use of your location-based information. The principles were developed by our expert Wireless Advisory Committee, which includes the following companies and organizations:

  • AT&T; Wireless
  • Center For Democracy and Technology (CDT)
  • Hewlett-Packard
  • Kivera
  • Microsoft
  • Mobile Marketing Association (MMA)
  • PricewaterhouseCoopers (PWC)
  • Privacy Rights Clearinghouse (PRC)
  • Wireless Location Industry Association (WLIA)

Learn more. Make privacy your choice – on the Web and in wireless.

Look for the TRUSTe Wireless Privacy Seal




 

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