NEW YORK, NY (January 30, 2003) – The Arena Football League (AFL) today announced the re-launch of its web site at www.arenafootball.com. The site was “soft-launched” on New Year’s Eve and has received positive feedback from fans and critics. A full website for the AFL’s developmental league, af2, was also launched today at www.af2.com.

The AFL site provides information on all the League’s teams and players, as well as news articles, press releases, and feature stories. AFL on NBC broadcasters, including Pat Haden, Ray Bentley, Glenn Parker, Charles Davis and Eli Gold, are regular contributors to the site, adding expert insight into the game for AFL fans. In addition to the high quality content, the site also includes many interactive features, such as message boards, games, polls, downloads, streaming media, and player Q & A’s. The site also features the AFL’s first Official Fantasy Pick ‘Em Game. To assist Fantasy Game players, the site is complete with all league, team, and player statistics and standings.

During the season, fans will be able to vote for the Honda In His Element Play of the Week by accessing highlight video compiled from the previous weekend’s games on NBC and registering their choices on the Web site. Each week, fans will also be able to view the ADT Defensive Play from NBC’s games and the ADT Defensive Player of the Week. On the weekends, AFL fans will be able to augment their viewing experience on NBC with live broadcast interactive elements and a full schedule of live score and statistics updates online.

Arenafootball.com was designed and developed by RMG3, a leading sports industry new media professional services firm, as part of a two-year agreement with the AFL. As part of the arrangement between the AFL and RMG3, the League has access to RMG3’s proprietary 1Touch™ Content Management Tool, providing the League with the ability to self-publish all media (text, photos, audio, and video) in real time on the League web site.

According to RMG3 Senior Vice President of Business Development Jennifer Rottenberg, “We are honored that the Arena Football League has selected RMG3 to assist them in their online efforts. The Internet is a key tool in the AFL’s efforts to reach out to, and interact with, their fans and we are doing everything we can to support those efforts. We intend to provide the league with the highest quality web site.”

According to Glenn Horine, Executive Vice President of AFL Properties, “We are very excited to be working with RMG3 as we kickoff our 17th season. RMG3’s experience and tools will help us further our marketing and partnership relationships, and provide an outstanding forum for our fans around the country.”

Marc Lowitz, AFL Vice President of Broadcasting and New Media added, “RMG3 and our newly launched website are integral components in supporting and maximizing our broadcast partnership with NBC Sports. We will be working closely with both in continuing to maintain our position as one of the most fan-friendly and interactive professional sports leagues.”

About the Arena Football League
Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League kicks off its 17th season and first on NBC on Sunday, February 2, 2003. NBC will provide the AFL with unprecedented exposure by televising up to 70 games, including all playoff contests and ArenaBowl XVII on June 22.

About RMG3
RMG3 is a full-service Media, Marketing and Merchandising agency, providing such services as web site development, e-commerce consultation, and sponsorship solicitation. RMG3 provides web site customers with its proprietary 1Touch™ Content Management Tool for self-publishing. RMG3 is a privately held corporation with its US headquarters in Charlotte, NC, and branch offices in Chicago, IL and Los Angeles, CA. A selection from RMG3’s client list includes: Alltel; Amoco; Arena Football League; Carter-Wallace; Champion Sports Group; FIFA; Ford; FoxSports.com; Masterfoods; MSNBC; Speedway Motorsports (SMI); Speed Channel; the US Men’s National Soccer Team Players Association; the West Coast Conference; and the WUSA. For more information about RMG3 please visit www.rmg3.com or email info@rmg3.com.