How Ecommerce Hosting Services Kill Traffic to Your Site

A Home Business Article Contributed by Christopher Kyalo

How Ecommerce Hosting Services Kill Traffic to Your Site

When an ecommerce entrepreneur doesn't have traffic in their site, it is very rare for them to think of the host as a possible culprit. The search for the culprit will often start everywhere else before somebody even considers their ecommerce hosting service.

And yet many times hosts play a big role in limiting and even destroying traffic that was headed to an ecommerce site. Here's how they do it.

The Host Can Cause Your Ecommerce Site to Be Slow

Slow access to your site can be caused by either poor quality servers and equipment or as a result of the host overselling their services and ending up with too many clients to be comfortably handled by the ecommerce site resources. Either way the result is that your site will often be painfully slow to load. Only your friends or people who know you will be willing to wait patiently as your site takes ages to load. Most of your other traffic will click their way elsewhere and completely forget about you.

Frequent Breakdowns at the Host Service Easily Kills Ecommerce Traffic

Technical problems are bound to occur because there is nothing which is man-made that is perfect. However if the breakdowns are too frequent then it will mean that most of your traffic will arrive to find you inaccessible. Apart from moving their business elsewhere, this does great harm to any ecommerce enterprise.

These breakdowns could be caused by some of the causes listed on our first point, but whatever the reason for it, it will have a two-fold killer repercussions because both current traffic and future traffic due to a good image will be lost forever. This is a very high price to pay for an ecommerce host who does not know what they are doing.

Easy Access by Hackers Caused by Poor Security at Your Ecommerce Host Can Destroy Your Business

There are some security settings that are the responsibility of your ecommerce host. If security arrangements at your host are poor then it will mean that your ecommerce site will be extremely vulnerable to hackers. There are many different types of hackers and apart from losing cash directly, hackers having access to your list of clients could be potentially more damaging.

It means that your customers who will be flooded with SPAM will assume that you have sold their names to somebody else. They will never trust you again and that means that they will not refer their friends and acquaintances to your web site either.

Slow Response Times are Also a Big Traffic-Killer

When there is a technical problem with your hosts, their slow response will mean that your ecommerce site will be inaccessible for a much longer time than is necessary. The result is that you lose valuable traffic trying to get to your site.

Some ecommerce hosting services these days provide their clients with many different ways of directly accessing their technical team, from mobile phone numbers to email and even land line calling facilities that are not answered by an answering machine. All this can be invaluable in helping you limit the times your site is down to very minimal.