Search Engine Optimization News

Search engine spam is a hot topic. Search engine marketing (SEM) experts far and wide hotly debate the issue. What's generally considered to be search engine spam is common knowledge to tenured SEM professionals. The major search engines publish broad guidelines regarding the SEM tactics they consider spam.
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The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn't say website; that's because the search engines don't spider websites, they spider web pages.
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Based on results culled from millions of Yahoo Search users, the top searches of 2004 give unique insight into this year's consumer interests and trends.
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SAN JOSE, Calif. -- Hackers, spammers and spies go into overdrive in December and January, when unsuspecting neophytes unwrap new computers, connect to the internet, and, too often, get hit with viruses, spyware and other nefarious programs.
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Dear Santa,

I would like to assure you that my colleagues and myself have all been reasonably good this year. I would like to thank you in advance and on behalf of my colleagues for all the candies and toys I know will be found in our respective homes this year. To tell the truth Santa, we are all adults here but you can keep on bringing toys and candies as long as you see fit. (At our ages, we're not complaining).
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The past year will be remembered as the most interesting year in the history of search, that is until this time next year. 2004 witnessed the end of the search engine cold-war and the beginning of what is likely to be an intense rivalry between Google and MSN. It also showed a clear demarcation between who's hot and who's not in the business of search.
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The past year saw immense growth in the search sector. Search is bigger today than it was twelve months ago in every respect. With the Internet becoming a larger part of people's lives and broadband access becoming the norm around the world, 2004 was the year that big-business fully recognized the full impact of search.
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Micron Technology and Red Hat missed Wall Street revenue estimates after the close on Wednesday.
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Santy.A might sound like some kind of holiday cheer but as thousands of Web site operators are quickly finding out, the nasty little worm is only spreading fear.
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Google AdSense publishers, have you received your Google Light Radio in the mail yet? Upon returning home from a trip to New York on Saturday night I was welcomed at the door by a DHL package (new competition of FedEx and UPS) addressed to me from none other than Google. I had read some threads in some forums about Google sending its AdSense publishers (or AdWords advertisers) an early Christmas present this year, the Google Light Radio.
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Google is my favorite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it’s faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search.
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The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, “brochureware,” content sites, directories, search engines, and ecommerce sites, to name a few. Those that do not sell product or services directly or indirectly on their site often rely on advertising revenue to support operations. So how does one get started getting companies to advertise on a site? Here’s a quick primer to getting out of the gate.
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Looking for an obscure fact, and need the answer right now? Forget search engines: Specialized search tools can help you track down offbeat information in a flash.
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Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique - pop-up ads.
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Surf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, and so on. Why all the marketer interest in membership sites, as opposed to say affiliate product sales or releasing their own products?
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News.com reports that a web worm named Santy is utilizing Google to help it spread to web bulletin boards using the PHP scripting language.
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An upgrade to Intel sent the Dow Jones Industrial Average to its highest close since June 2001 on Tuesday.
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Interesting report by Michael Liedtke that looks at how Yahoo and Google appear to compete in the same industry, but with different business models.
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Blogs are a potential gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.
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One year ago, I made a bunch of predictions. Today I call myself out and see how I did. Tomorrow (or maybe a little later in the week) I'll post some predictions for 2005. That will pretty much round out my posts for 2004 - during the holidays I'm focusing on writing the book. But I couldn't resist this little exercise first.
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