Designing a Successful Online Business Opportunity Website

A Home Business Article Contributed by G. Uma Bennett

Designing a Successful Online Business Opportunity Website

Designing the home of your online business opportunity can be tricky, because there are so many different options available. Potential customers will judge you by your site design and content, it must inspire confidence, professionalism and personality. Keeping your website user friendly is the most important factor in design.

There are hundreds of websites that use "Intro Pages" that consist of little more than their company logo or flashy graphics, that take forever to load, without a clear path to enter the main site. If you use this method, you can turn off your prospect before they even see your offer. Make it quick and easy for your prospects to get into your site.

Navigation links through your site should be clearly marked without, funky animations or background graphics which only serve to distract your prospect from your message. Make your product display and ordering process available on every page of your site, with cross links to your home page.

Organize Your Online Business Opportunity Sales Line

By the time you begin designing your online business opportunity website, you will be well acquainted with what you are offering and the layout of your site, but do not assume that your visiting prospects are on the same wavelength. Instead, make your objective clear and easy for them to attain all the information they need to make their purchase decision.

First make sure that you state at the top of your index page and every sub-page of your site what you visitor can expect from your site and what information is available to them on each page. Use labels on your links that are easy to understand, i.e. "Frequently Asked Questions" instead of "FAQ". To make for easiest reading, use the lightest colored background with black text.

When organizing your product line, make your strongest product or service the headliner, and then offer links to your other products, limit your choices to avoid buyer confusion. A word of caution about associate links. Content is what counts to visitors and search engines. A website consisting of nothing but links is not viewed as content by either.

Affiliate Links and Your Online Business Opportunity Site

As you develop your online business opportunity you will find many companies that offer affiliate products and services that make a nice secondary sales line to your main product. The challenge is to use the same techniques with your secondary line that you use with your headline product. For each product or service you promote, describe their benefits to your visitor; what the product has done for you and how it can improve your customer's life.

Build your customer's confidence in your online business opportunity website with free incentives, like reports or computer utilities. This gives you a way to establish their trust and to reinforce your secondary marketing message with recommendations. Choose your affiliate programs with care. Each one must be a legitimate offer that you can personally recommend. If even ONE of your offers sounds or found to be bogus, you will lose credibility in ALL of your product offerings.