All courses include:
- Instruction material
- Exams
- Evaluation
- Email support
Course manuals are available for each course. They are not required to access and complete
courses online, but are a valuable tool in the workplace. Try a demo lesson.
Model Agency Program
The Model Agency Program is designed to provide you, as a professional agency, with the essential business tools
to run your business in a more efficient and profitable way. In order to be more successful in the future, it
is imperative for agencies to have a solid understanding of the relationship between revenue sources and cost
structures, consider their clients' values, set service and sales goals, develop marketing and business strategies
and take advantage of the automation and technologies that offer opportunities for continued growth and financial
prosperity.
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Family Travel Specialist
by Sue Wilder, CTC
The family travel market is growing and diversifying. This course takes a focused look at the
differenct types of families, their buying patterns and how their needs evolve as they progress
through the family life cycle. Topics include:
- Defining the family travel marketplace
- Addressing the unique needs of various types of families
- Planning the family vacation: do's & don'ts
- Identifying family-oriented operators and destinations
Niche Travel Specialist
by Robin Fetsch, CTC
This course examines a wide variety of special interest groups. Topics include how to conduct
local research and positioning, as well as promoting and selling special interest travel. More
than 100 areas of specialization are discussed including:
- Ecotourism
- Wine/Gourmet
- Historical/Cultural
- Disabled
- Scuba Diving
- Spa/Fitness
- Dude Ranch
- Spiritual/Religious
- Sports
- Gay & Lesbian
Mature Adult Travel Specialist
By Talula Guntner, CTC, MCC
Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That’s what makes this such a lucrative, growing niche. Course topics include:
- Expectations, demands and travel trends of mature adults
- Travel patterns and expenditures
- The different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets
- "Hot" Buttons for upscale mature adults
- Unique marketing and sales strategies
- Companies sensitive to mature adult needs
- Health and the mature traveler
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North American Rail Travel Specialist
by Sue Wilder, CTC
Planning travel by rail - whether in the United States on Amtrak or the AMerican Orient Express or in Canada on Via Rail - is a challenging task, even for an experienced travel agent. Thus, by becming a rail specialist and marketing to specific niches (or groups) within the marketplace, you, with extensive knowledge and experience in rail travel, will have carved a unique position for yourself in the travel industry, one of the surest ways today of maintaining profitability. Learn the tricks of schedules, accomodations, route guides, travelogues, example of costs, helpful hints, book suggestions, tipping and other onboard customs, as well as online rail travel web resources, vacation packages, luxury or first class services, and specialty trains.
Topics include:
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Defining the rail travel marketplace
- Planning the rail vacation
- Niche marketing and sales techniques
- How to plan and package rail travel
- Indentifying operators and destinations
Travel Marketing Specialist
Essential information on how to market your business, including the importance of niche
marketing in today's environment. Topics include:
- Fundamentals of niche marketing
- Understanding demographics
- Trend analysis
- Successful marketing techniques
- Evaluating your agency
- Creating a marketing plan
