Daily Internet Marketing News, SEO News

The following was posted within the past 24 hours and taken from top Internet Marketing experts.

Googles New TLD's (Saturday, January 15, 10:28 AM EST)

Google have just added the following country specific domains:

Threadwatch links: threadwatch home xml feed recent threads

Google's Adam Bosworth Talks to the Gilmor Gang (Saturday, January 15, 10:14 AM EST)

Dust off your headphones and settle back for a pretty interesting listen from the Gilmor Gang with special Guest Adam Bosworth of recent open source scandal fame. See the threadlink above for the mp3 stream. He's an interestin fella...

Adam Bosworth, now Google's VP of Engineering, joins The Gang this week to discuss his vision for the future of search architecture. "How do you handle data that's much less known up front and where the query is by relevance?" Adam asks. Most of today's databases are built on the relational model, but most of today's queries are not. Instead they're looking for keyword precision, location and semantic context -- not a textual or numeric match. The relational model is designed for use when both the data and the queries can be anticipated, but in today's world, neither are typically known in advance.

Adam suggests that the same divide-and-conquer architectures used to make web servers more scalable could be used in search. He envisions data routers that will know which back-end servers have which knowledge and will query servers asynchronously according to the liklihood of getting the best results.

I started listening to this very late last night but missed who the Google guy was heh.. just saw Scoble post this though so thanks!

Threadwatch links: threadwatch home xml feed recent threads

Yahoo Buzz Report & Quality Control (Saturday, January 15, 11:46 AM EST)

While the Yahoo Buzz Report isn't my top source for "what's hot" it's interesting enough to be in my RSS feeds. In this weeks article the subject is how "prom" related searches are on the rise. Some of the results I found not lacking were

IMHO those results are pretty crappy. Seems to be filled with adsesnse-centric sites, ebay, and a couple crappy directories. If it's a case of the news guys having the intestinal fortitude to show that stuff, in effort to get it fixed it's one thing. However if nobody actually clicks and takes a look, well that's a whole different ballgame.

Threadwatch links: threadwatch home xml feed recent threads

Google Grammar: Old News Made New (Sunday, January 16, 07:55 AM EST)
Much blog ink today devoted to grammar requirements in Google AdWords. The fuss is resulting from a first-person account on CNET of a pulled ad (which used "check em out" instead of "check them out"). So now the world knows that Google has strict style rules regarding English usage, but the implementation is not new. Advertisers have wrestled with the grammar rules for years, and not only because Internet usage style differs more distinctly every day from offline style

Google Follows Apple? Introducing the Google Mini (Sunday, January 16, 07:55 AM EST)
No, Google is not making digital music players. but Google has been in the hardware business for years, cranking out the Google Appliance, probably the most under-recognized aspect of its business. Google has long sought to be a major player in the enterprise market, helping companies solve their intranet searching needs. That market is largely software driven, so the Google Appliance has leveraged the Google brand clout for whatever success it has gained. Now, Google is aiming at small

Open-source, Ad-Free, and Possibly Illegal Google Clone (Sunday, January 16, 07:55 AM EST)
Daniel Brandt seems to regard Google as a corporate crominal, and stealing back as the solution. Google, according to Brandt has built a commercial empire upon scraping free content from the internet and assigning relevant advertising to it. So, turning the tables, Brandt has used a loophole in the Google API to create an ad-free Google; in other words, he is scraping the scraper. He expcts to be sued, and even seems to hope for it. Brandt's point is not entirely capricious. Google does

Google on 60 Minutes: Transcript (Sunday, January 16, 07:55 AM EST)
Here is the transcript of the recent 60 Minutes piece on Google that is receiving so much criticism. It's not that the segment was a puff piece, in my opinion, but that it was primarily a backgrounder for people who haven't been paying attention--the basic audience for 60 Minutes, I guess. Plus, who doesn't want to follow a camera into the Googleplex?

Google Employee Worth Revealed (Sunday, January 16, 07:55 AM EST)
New securities regulations now require disclosure of stock transactions at public companies, in hierarchical levels below that of top executives. That means that anyone can now see the insider buys and sells of company stock by common employees. Apparently this intrusive spotlight has created some tension inside Google, where, as this article speculates, a new millionnaire might be sharing a cubicle with a new employee worth very little (in stock terms).

Google's Auction-Style IPO Might Have Been Influential After All (Sunday, January 16, 07:55 AM EST)
The financial information company Morningstar is (finally) going public, and has announced its intention to operate an auction-style IPO with W.R. Hambrecht as the lead underwriter. W.R. Hambrecht developed level-playing-field IPO mechanisms long before Google ever dreamed of getting all Nasdaq on us. Observers have criticized Google for its IPO method on several fronts, noting that the company failed to capture a tremendous amount of money that flowed into the stock after it went public. Fair

Affiliates Demoted in AdWords (Sunday, January 16, 07:55 AM EST)
The rumor of Google making some sort of change to AdWords policy regarding affiliates has proved true. A new policy limits displays of AdWords ads run by affiliates, and leading to the same landing page to a single ad per search results page. This will largely solve the affiliate glut that pushes non-affiliate ads off the page. Several results that change the nature of affiliate marketing on Google should follow: First, competition for that single affiliate slot wi increase, and the per-click

Google-Scraped Dictionary (Sunday, January 16, 07:55 AM EST)
Google Blogoscoped has a work in progress: a dictionary scraped from Google's define operator, and the translation tool. Translations are complete for the letter "A." Naturally, the thing searches for words, as well as listing them in alpha order.

Page and Brin Make Business Week "Great Innovators" List (Sunday, January 16, 07:55 AM EST)
Not much to say beyond that--here is the article. Business Week is celebrating its 75th anniversary by profiling great business innovators of the past 75 years. The profiles aren't deep; just quick backgrounders.

Displaying Sponsored Links Only (Sunday, January 16, 07:55 AM EST)
Thanks to reader Tom for pointing out something I wasn't aware of: If you want to display only the sponsored links (AdWords ads) in Google for any keyword, use this dedicated engine.

Battelle's Most Important prediction (Sunday, January 16, 07:55 AM EST)
Among John Battelle's 17 predictions for 2005 (one of which is the revelation that he will start a new media-technology business), the most important, in my opinion, is this: 12. By the end of the year, there will be no question that search is a media business, and that the major players in search are major players in the content business. This point might be driven home by the introduction of media-content searching (Yahoo! has already started down this path with its video search engine,

Google's 2004 (Sunday, January 16, 07:55 AM EST)
Following are highlights of 2004 from the Google perspective. All links are to blog entries. Enjoy the reminiscence. JAN: Google hires Morgan Stanley and Goldman Sachs to organize IPO, hoping to raise $40B. FEB: Google releases social networking site Orkut, not realizing at the time how extremely short-lived would be the buzz. FEB: Google shoots down Booble, a parody porn search engine. FEB: Google makes Microsoft froth at the mouth, motivating Bill Gates to admit defeat, then promise

Who Needs to Chill Out? (Sunday, January 16, 07:55 AM EST)
Have you seen the indignant responses of the Google team to an anonymous writer who criticized (tongue in cheek, I believe) the holiday logo doodles? I'm not certain who needs to get a sense a humor more, but it makes for fun reading.

New Santy Worm Targets Yahoo!, and Doesn't Forget Google (Sunday, January 16, 07:55 AM EST)
After Google terminated the original Santy worm, which used Google's Web index to find vulnerable sites to deface, new generations of the virus are slithering into the search indexes of Yahoo! and AOL Search, while still attempting to launch attacks from Google. The Santy descendents (Santy.b, Santy.c, and so on) maintain the same mission as the original, which was and is to deface Web sites using the phpBB message-board system.

Will Google Keep Its Cachet? (Sunday, January 16, 07:55 AM EST)
A CNET story mostly rehashes the question of whether Google can maintain its status as the "It" place to work, while expanding into a mainstream company. We also learn that Microsoft has been raided, losing some engineering talent to Google.

Googleplex Photos (Sunday, January 16, 07:55 AM EST)
Chris Breikss at 6S Marketing took some meetings at Google during the fall, and has posted photos of the outside and inside of the Googleplex.

2004 Google Zeitgeist (Sunday, January 16, 07:55 AM EST)
It's not quite end-of-year, but Google has released the 2004 Zeitgeist. An interactive Flash version is loads of fun, even if more detail could have been built into it. Froogle and Local search queries are included for the first time.

SearchEngineBlog: Year in Review (Sunday, January 16, 07:55 AM EST)
"None of this is true. Surely." But most of it is, with exceptions for scorching satire.

AOL Readies Free Webmail for Everyone (Sunday, January 16, 07:55 AM EST)
AOL is not new to the Webmail game, but so far has restricted its Web e-mail interface to subscribers. In 2005 WOL will launch a free Webmail service in competition with Gmail, Hotmail, and Yahoo! Mail, thereby filling out the Webmail landscape with entries from the four major Internet giants.

What you would do if you ran Google? - Win the crazy glowing Google Radio thingy! (Sunday, January 16, 07:55 AM EST)
The good folks at Google sent me a really cool glowing AM/FM clock radio as gift, and since we don't like to keep gifts here at Weblogs, Inc. (that whole "ethics" thingy) we've decided to give it to one of our readers in a joint contest with Engadget.com. Now, you can't buy one of these, it can't be found in stores at any price (as least that we know of!). You could probably turn around and sell this bad boy on EBAY for 20 large and finally get out from under (or

Exalead gets a 1 billion document index (Sunday, January 16, 07:55 AM EST)
European Exalead is preparing an even larger index.

MSN Search tests RSS feeds (Sunday, January 16, 07:55 AM EST)
MSN is alphatesting the possibility of displaying search results through RSS feeds.

Yahoo's new desktop search software (Sunday, January 16, 07:55 AM EST)
Yahoo! Desktop Search lets you search your own computer.

FexIT -- business oriented search service (Sunday, January 16, 07:55 AM EST)
Iceland has given us a new online business portal and search service.

MSN's gradual transfer to new search engine (Sunday, January 16, 07:55 AM EST)
MSN is giving regular searchers some taste of its new search engine technology.

Answers.com -- new free reference search service (Sunday, January 16, 07:55 AM EST)
GuruNet launches free search engine

Gigablast now indexes 1 billion pages (Sunday, January 16, 07:55 AM EST)
The Gigablast search engine is growing

Google to establish charity foundation (Sunday, January 16, 07:55 AM EST)
Google plans to establish a foundation this year based on 1 percent of its stock.

Everything I know about web marketing I learned from my gas station (Sunday, January 16, 07:55 AM EST)
How do you design a site and a search engine strategy that actually sells?

Blinkx desktop search for Mac (Sunday, January 16, 07:55 AM EST)
Next week you may download Blinkx for the Mac.

Everything I know about web marketing I learned from my local gas station (Sunday, January 16, 07:55 AM EST)
How do you design a site and a search engine strategy that actually sells?

Alternative desktop search tools (Sunday, January 16, 07:55 AM EST)
There is more to desktop searching than Google and MSN.

Search Engine Trends 2004 (Sunday, January 16, 07:55 AM EST)
Pandia takes a look at what happened in the world of search engine this year.

New version of the Santy worm (Sunday, January 16, 07:55 AM EST)
Santy.e uses Yahoo! and AOL Search to spread.

Google Scholar advanced search interface (Sunday, January 16, 07:55 AM EST)
New menu based search form for Google Scholar.

Behind the scenes at MSN desktop search (Sunday, January 16, 07:55 AM EST)
On interviews with the teams developing the Microsoft Toolbar Suite.

Pandia launches search engine search engine (Sunday, January 16, 07:55 AM EST)
A new topic search tool that lets you search the best search engine oriented sites in one go.

Internet Explorer rapidly loosing ground (Sunday, January 16, 07:55 AM EST)
On the new browser war.

Worm uses Google to attack sites (Sunday, January 16, 07:55 AM EST)
A Web worm is using Google to identify sites using the vulnerable PHP Bulletin Board software.

Survey of desktop search tools (Sunday, January 16, 07:55 AM EST)
Pandia presents various tools for searching your own computer.

New European search engine for the UK (Sunday, January 16, 07:55 AM EST)
Seekport UK gives priority to British sites.

Blinkx launches radio and TV search engine (Sunday, January 16, 07:55 AM EST)
A search engine that captures spoken words.

New Yahoo! Video Search (Sunday, January 16, 07:55 AM EST)
Yahoo! adds video search.

Google to scan books (Sunday, January 16, 07:55 AM EST)
Google to include text from library books.

Ask Jeeves launches desktop search tool (Sunday, January 16, 07:55 AM EST)
Ask Jeeves lets you search your own computer.

MSN has launched its new MSN Toolbar Suite (Sunday, January 16, 07:55 AM EST)
MSN has launched its new desktop search tool.

New from Google: automatic suggestions (Sunday, January 16, 07:55 AM EST)
Google betatests a new feature.

More local versions of Google News (Sunday, January 16, 07:55 AM EST)
Google has added seven new national incarnations of the Google News portal.

Search the Web and win prizes! (Sunday, January 16, 07:55 AM EST)
The new Blingo search site is powered by Gigablast.

The new Accoona search engine (Sunday, January 16, 07:55 AM EST)
New business search engine.

Trouble at Webmaster World (Sunday, January 16, 07:55 AM EST)
Several moderators have left the Webmaster World discussion forums.

Yes Seth, There's a Search Engine "Industry", but There is a Lot of BS in Internet Marketing (Saturday, January 15, 06:51 PM EST)
Okay, so I don't normally make a habit of posting e-mail messages, because it is somewhat rude, but I think the situation merits it since the majority of the dialogue is my own, and I would very much like to continue the discussion. Let me start by saying that I'm a big Seth Godin fan, he's written some brilliant stuff that I apply to my daily work life. That being said, I'm not real excited about when he bashes the search industry (this isn't the first time). Traditional marketing principles DO apply to Internet marketing, the rules have just shifted a little to aid the small, creative, and quick-on-the-draw. So here's what Seth had to say about the emerging search industry. Not to long ago,Seth also took a small swing at the SEO community, which SEO folks weren't all that happy about.

Now I have to say, that I think it's pretty cool that Mr. Godin actually takes the time to respond to e-mails, as I'm sure he's a busy guy, and has quite a bit of feedback on the things he writes. I also thing he is missing out on a great opportunity by misunderstanding some of the best tools in internet marketing. I tell clients all the time that there is a TON of BS in the "industry" (Yes Seth, there *IS* an industry and it's beenn thriving for sometime now)...THIS is the problem in our industry that is offputting to a lot of people. There are still companies selling search engine submission services and meta tag optimization. I guess it would be tough to give up good revenue streams, but these companies are hurting their credibility in the long run to maintain those search fallacies. Both of these services have been basically worthless for quite some time now. The reason there are so many internet marketing consultants, is that companies NEED someone to cut through this BS and stay up to date on what is working TODAY, and more importantly, what will be working TOMORROW. The best consultants know more about Google, Yahoo, and MSN than the bottom half of their employees do. Start reading some of the good resources Seth, and find out who to pay attention to...block out the BS. (tips: Threadwatch, Webmasterworld, SEW, SEOBook, SERoundtable, MarketingVox, and a Host of personal blogs, and other forums by the best in the internet marketing business.)

Those of us in the SEO community know that it's only a matter of time before the traditional marketing moguls catch on and jump all over the power of the web. We're hoping to get far enough up the mountain before that happends. The fact that someone as technically savvy and intelligent as Mr. Godin doesn't quite understand what we do is a testimonial to the fact that we need to improve how we communicate our ideas and services to the traditional marketing community. They need the SEO geeks, and we won't mind the money.

> Hey Seth,
>
> SEARCH IS HUGE. This is the second dotcom goldrush, and it is going
> on right under everyone's nose. This is the age of performance
> marketing, and JUSTIFYING spend rather blowing huge wads of cash on
> the "branding" during a super bowl ad. Traditional media is catching
> on that there is something to this (Hey, tivo doesn't sell "no-ad"
> television anymore...they sell ad effectiveness information!) Have
> you checked out the VOLUME of any large search phrases lately? How
> bout the monetary value of keywords? Did you know that advertisers
> many times pay upwards of $10/ click for the keywords "web hosting",
> "data recovery" and many, many others...and that they pay up to $100
> sometimes for a "personal injury lawyer" click? Imagine targeting
> your customer on what they are THINKING!
>
> I am a huge fan of your work. You have certainly helped me with some
> outstanding business principles, and I would be honored to return a
> small bit of that favor. Big Red Fez and Permission marketing are two
> of very few books I've read repeatedly, and I pass on "Really Bad
> Powerpoint" to CEO's and those who horrify me with bullet points all
> the time. I'd love to help you understand "the industry" a bit better
> if you'd like some help. Did you know Yahoo buys text link ads to
> boost their PageRank? Check out the text links on the side of any of
> the large network pages...these are the folks that "get it" and will
> be representing the large corporate clients for hundreds of millions
> of dollars in the next few years.
>
> I'm not sure if your intention *IS* to rile up the SEO/SEM (search
> engine optimization/ search engine marketing) community, but I think
> you are definitely going to do so. You also have the ability to
> bridge the gap between us SEO geeks and corporate America (who is
> losing market share on a daily basis). There are volumes of
> information out there for the one-man operations who can disseminate
> the BS from what is really going to work in SEO/SEM. Lots of SMALL
> operations are taking advantage of this and kicking the butts of
> larger organizations. The people ranking for top high dollar phrases
> are often working out of tiny offices or even apartments.
>
> This industry has been around for almost 10 years now, but is now
> getting attention that will only continue to grow. New millionaires
> are being made from those who can apply traditional business and
> marketing principles to this new medium and use creative techniques
> for new and profitable business models.
>
> I won't continue my rant about how great this industry is, but I
> really do love it. It's provided me with a host of opportunities that
> I wouldn't have been so lucky to have otherwise. If you'd like to
> talk about the industry feel free to fire off a question (or entire
> mess of questions) at any time. I would be happy to familiarize you
> with the fact that links are king and meta tags are dead (amongst many
> other things).
>
>
> Highest Regards,
>
> Todd D. Malicoat
> www.stuntdubl.com

Seth Responded:

thanks, Todd

I'll try to be more clear as I write on this

Seth Godin
Author, speaker

http://www.sethgodin.com

click on my head to read my blog.

Are you just trying to market virally among search bloggers Seth?...maybe a book plan in the works? :)

Added...great response that is posted on Seth's site by Danny Sullivan.

Is there a "search engine industry"? | Threadwatch.org

105 Real-life Marketing Lessons from Marketing Sherpa (Sunday, January 16, 07:55 AM EST)
For another year running Marketing Sherpa has compiled a list of real-life marketing stories in a FREE downloadble PDF, called Marketing Wisdom 2005. As the marketing blurb says, "[Marketing Wisdom 2005] Includes 105 real-life marketing lessons learned from MarketingSherpa readers including the folks at Timberland, Pacific Shaving, and ING...

Robert Scoble, PR Firms and the Blog Business Summit (Sunday, January 16, 07:55 AM EST)
From the 24-25th January the Blog Busines Summit will take place in Seattle. One of the most prolific bloggers Robert Scoble will be giving the keynote address, with the subject The Blog Advantage. There are a number of interesting sessions going on with subjects including: Blog Business Models: What...

Fighting Comment Spam (Sunday, January 16, 07:55 AM EST)
Over the past few months I have received on this site, and on another blog of mine Mad About Madrid, a huge amount of comment and trackback spam. Comment spam is a technique used by certain webmasters and owners of websites to develop links from blogs (often with a high...

Bill Gates gets quizzed by Gizmodo (Sunday, January 16, 07:55 AM EST)
Here's an interesting interview that I came across via Marcomblog. It appears that the the guys at Gizmodo, the gadgets blog, were contacted by Microsoft and asked if they'd like to interview Bill Gates. Guess what they said? !! In an interview between Joel Johnson and Bill Gates - G-Money...

Search Engine Marketing Resolutions (Sunday, January 16, 07:55 AM EST)
A New Year! and why don´t we start with some New Year resolutions? These are some of the tips I saw on Shari Thurow´s interesting article SEM New Year´s Resolutions on the Clickz site. Resolution 1: I will stop focusing on positioning as an SEO benchmark.Resolution 2: I will use...

Merry Christmas (Sunday, January 16, 07:55 AM EST)
Merry Christmas & Happy New Year...

British eCommerce Success Story (Sunday, January 16, 07:55 AM EST)
Alan Meckler, CEO of Jupitermedia, has an written interesting article on his blog Internet Media Comentary about a British artist who has created a phenomenally successful online business. Entitled Internet Commerce Success Story, this is a brief overview of the business:For those who will not read the article let...

Real-time Keyword Suggestions from Google Select (Sunday, January 16, 07:55 AM EST)
According to 4WebResults Google is testing a new tool called "Google Suggest". The tool sounds really cool as it will throw up keyword suggestions as you type in the words. As Tom says in New Internet Tool Offers Suggestions in Real Time - "Google Suggest": "this is the perfect...

Help Inc.com Build the 2005 Entrepreneurs' List (Sunday, January 16, 07:55 AM EST)
This year (2004) Inc.com published their 25 Entrepreneurs We Love list. They are now inviting people to submit entries for their 2005 list. All you need do is go to their Entrepreneurs We Love page; check your candidate meets their criteria and submit the details....

Blogging till the Cows Come Home (Sunday, January 16, 07:55 AM EST)
Rick Bruner has got an interesting post on his blog, Business Blog Consulting, about the blog marketing exploits of organic dairy seller, Stonyfield Farm. Stoneyfield produces quality dairy products, such as yoghurt, which strictly adhere to organic principles - no artificial sweetners, flavourings or additives here. The company decided...

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