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Program
Offerings: Our recommended Marketing
and Advertising Programs allows you to earn your choice of
degree, associate, bachelor or masters from accredited universities.
Courses include advertising, applied marketing, business marketing
planning, marketing management, and corporate advertising,
internet marketing, graphic design jingle writing radio and
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Job Highlights for Advertising and Marketers
Employment is projected to increase rapidly, but competition for
jobs is expected to be intense.
College
graduates with related experience, a high level of creativity, and
strong communication skills should have the best job opportunities.
High
earnings, substantial travel, and long hours, including evenings
and weekends, are common.
Advertisers and Marketers
The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and their respective staffs. The media director oversees planning groups that select the communication media for example, radio television, newspapers, magazines, Internet, or outdoor signs to disseminate the advertising.
Promotion managers supervise staffs of promotion specialists. They direct promotion programs combining advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers, dealers, distributors, or consumers promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in store displays or product endorsements, and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm's share of the market and its profits while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users. Public relations managers supervise public relations specialists. (See the Handbook statement on public relations specialists.) These managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management or in a specific industry, such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon whom their organization's success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm's point of view on health or environmental issues to community or special interest groups. Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm and make recommendations to enhance the firm's image based on those trends. Public relations managers may confer with labor relations managers to produce internal company communications such as newsletters about employee-management relations and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to information requests. In addition, some handle special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly. Sales managers direct the firm's sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Managers advise the sales representatives on ways to improve their sales performance. In large, multi product firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and monitor the preferences of customers. Such information is vital to develop products and maximize profits.
Please visit our Advertising Schools
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Online Programs
Here
AIU
Marketing degree programs
ACCIS
Business Administration degree
Baker
College
Advertising Marketing Program, teaches you about sales, retailing,
wholesaling, warehousing, packaging, and distribution.
DeVry University
Sales and Marketing Bachelor Degree Program
Ellis College
Offers a Bachelor of Science in Marketing which prepares students
for careers in advertising, customer relationship management, marketing
research and retailing.
Grand
Canyon University
MBA Marketing Degree online
Kaplan College
Advertising & Marketing Degrees.
Kennedy-Western University
Executive Business Administration Degree Marketing Management and
Leadership
Marquette
University
Instructional Leadership for professional trainers, dynamic business
professionals, teachers and educators.
PCDI
Business Management home study.
The
Art Institute Online online school accepts student thought out
the United States offering Advertising, Arts & Design, Graphic
Design, Interior Design, and Culinary.
University of Phoenix Online
BS and MBA in Marketing
Westwood College
Online
BS in Business Administration – Marketing
Campus Programs Here
Bradley
Academy of Arts is located in York, Pennsylvania, offering Arts
& Design, Advertising Design programs.
Florida Metropolitan
University has (9) Florida Campus: Brandon, Clearwater, Ft. Lauderdale,
Tampa, Jacksonville, Lakeland, Melbourne and Pinellas offering Commercial
Art - Marketing and Advertising degrees.
The
Art Institute of California is located in San Diego, CA offers
Advertising(BS)
Graphic Design(BS)
Multimedia & Web Design(BS)
Residential Interior Decor(BS)
Game Art & Design(BS)
Media Arts & Animation.
The
Art Institute of Phoenix is located in Phoenix, Arizona, offering
Digital Media Production -Game Art Design - Graphic Design - Media
Arts & Animation - Multimedia & Web Design Visual Effects
& Motion Graphics.
Westwood College
has (5) campuses Anaheim, Upland and Los Angeles, CA. and Denver,
CO. Marketing/e-business.
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