| ICPD: Promoting
Adolescent Reproductive and Sexual Health through Behaviour Change
Communciation and Peer Education
“In many societies, adolescents face pressures to engage in sexual
activity. Young women, particularly low-income adolescents, are
especially vulnerable. Sexually active adolescents of both sexes
are increasingly at high risk of contracting and transmitting STIs,
including HIV/AIDS, and they are typically poorly informed about
how to protect themselves.” –ICPD
Programme of Action, para. 7.43
“Effective information, education and communication (IEC) are
prerequisites for sustainable human development and pave the way
for attitudinal and behavioural change. This begins with the recognition
that decisions must be made freely, responsibly and in an informed
manner, on the number and spacing of children and in all other
aspects of daily life, including sexual and reproductive behaviour.” –ICPD
Programme of Action, para. 11.12
Unfortunately, IEC and advocacy
initiatives often don't target adolescents and young people.
Countries and donors are urged to address adolescent
sexual and reproductive health issues, including unwanted pregnancy
and sexually transmitted infections, including HIV/AIDS, through
the promotion of responsible and healthy reproductive and sexual
behaviour, including voluntary abstinence, the provision of appropriate
services and counselling suitable for different age groups. –ICPD
Programme of Action, para. 7.44
With assistance from donors and
international development agencies, governments are also encouraged
to promote attitudinal change in relation to responsible sexual
behaviour using a variety of IEC and advocacy tools, including
the formation of peer education networks, public media campaigns,
and use of electronic media. –ICPD
Programme of Action, para. 11.14 and para. 11.15
UNFPA's strategy for
promoting adolescent sexual and reproductive health through the
effective use of information, education and communication (IEC),
behaviour change communication (BCC) and advocacy initiatives,
consists of the following main elements:
- Promotion of the rights of adolescents to reproductive health
education, information and appropriate care.
- Designing and implementing programmes to meet the special needs
of youth. Such programmes include support mechanisms for the
education and counselling of adolescents and young people in
areas of gender relations and equality, responsible sexual behaviour,
family life, reproductive health, prevention of STIs and HIV/AIDS
and violence against adolescents.
- Sensitizing communities about the information needs of adolescents,
including initiatives aimed at parents, religious and political
institutions, community leaders, schools, mass media and peer
groups
- Building a supportive environment for community-based IEC and
advocacy programmes
- Establishing youth-to-youth peer education programmes and building
networks
- Strengthening the interpersonal communication skills of youth
service providers, including peer educators
- Utilizing multi-media, including the Internet, to inform and
build support for adolescent sexual and reproductive health programmes
- Designing peer education training programmes suitable across
regions
Promoting the health and rights of young people
is a continuing struggle. Many governments still lack youth policies
or services tailored to the specific needs of adolescents. The
world's population contains 1.2 billion adolescents between the
ages of 10 and 19, the largest youth cohort in history. Nearly
90 per cent of them live in developing countries.
UNFPA reports
that over the past decade there have been major changes in how
and what kind of information is made available to adolescents
and young people. Increasing numbers of countries now recognize
that the provision of information through the mass media is a cost-effective
and popular means of getting health messages to young people.
Out
of 151 countries responding to UNFPA's Global Survey of progress
made over the past decade in implementing the goals of the ICPD,
133 (88 per cent) now provide adolescents with access to information
on reproductive health issues.
Specifically, information efforts
encompassed the following measures:
- 72 countries initiated national IEC/advocacy campaigns aimed
at youth
- 46 countries launched national education strategies
- 38 countries initiated peer education programmes
- 37 countries utilized the media, including national TV and
radio
- 32 countries provided special counselling services to youth
- 27 countries established youth associations
- 26 countries promoted youth-focused NGOs
Impressive gains have been by governments, NGOs
and community groups in influencing behaviour change among youth.
A total of 139 countries (92 per cent) reported having adopted
one or more measures to promote responsible, safe reproductive
health behaviour among vulnerable groups, especially youth. Of
these, 94 countries launched national IEC/BCC campaigns.
Though
constraints remain, especially opposition from conservative religious
and political groups, the majority of countries have advanced
the reproductive and sexual health agenda for young people by utilizing
information technology, the media and non-formal communication
channels, such as traditional and modern dance, drama and music.

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