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Your Source for Proven Marketing Strategies, Marketing Plans, Business Marketing Tools, Sales Letters, Marketing Articles, Software, Business Proposals & Public Relations Ideas: Helpful Small Business Tools & Entrepreneurial Resources: 30 Tested Strategies to Position Your Business for Success in 2005 43 Real Estate Marketing Letters great for email or direct mail Instant Sales Letters generate leads, referrals, regain lost clients Marketing Plan Tips | Sample Marketing Plans Proposal Kit Close More Sales with 152 Dynamic Sales Scripts! Free Samples 1000 Sample Business Plans include Marketing Plan Examples Promotional Newsletter Kit PR Tools & Press Release Templates Telephone Sales Tips Real Estate Marketing Tools & Advice Ready-to-Copy Real Estate Flyers, Postcards, Letters, Ads Discover the 4-step Secret to becoming a Master Realtor! NEW FEATURE! Small Business Resource Center for Entrepreneurs Gain a Competitive Edge in Business! Subscribe to the FREE "Marketing Survival Kit" Newsletter, and get helpful weekly tips on how to attract more customers, pre-sell prospects, write persuasive sales letters, create captivating ads, generate free publicity, strengthen your marketing strategy, improve telephone sales results, and use successful web marketing tactics. Special Bonus: Subscribe now and download a free copy of the powerful businesses classic "Think and Grow Rich"! Privacy Policy: Your email is never shared and you can easily cancel subscription any time. Your Name: Your E-Mail: ~~Marketing Tips, Ideas, and Strategies~~ Focus on These Seven Marketing Principles to Attract More Business and Close More Sales © 2004 Joel Sussman, president Optimal Marketing Communications 1) Gain Customer Confidence: Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or value to your prospective customers in order to win their confidence. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor. 2) Penetrate awareness of your target audience by using some form of integrated marketing. In other words, the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing is partly the result of exposing your target group to your name and your selling points (unique selling proposition) as often as possible(frequency), in as many ways as possible, and as cost-effectively as possible. 3) Enthusiasm, in both print and in person, is contagious (and I'm not talking about using multiple exclamation points after sentences!!! That's just plain tacky.) If you deeply believe in your products, services, your company, and yourself, then your prospects will pick up on that passionate attitude and feel confident and optimistic about doing business with you. 4) Purchasing is an emotional decision: Instill in your prospects good feelings about your company, your business relationship with them, and how you can improve their lives or solve their problem. Accomplishing that is at least as important in the sales process as focusing attention on product features and benefits. 5) Dispel Distrust: Gain customer confidence and overcome potential feelings of distrust by offering written guarantees of satisfaction, customer testimonials, references, and by joining respected and well-known professional organizations, such as the Better Business Bureau, Chambers of Commerce, and industry associations. 6) Impose Deadline: Counteract one of the biggest obstacles to closing a sale known to mankind: procrastination. To overcome the natural human tendancy to deliberate, postpone, and delay, it's often necessary to inject a sense of urgency into your ads, sales presentations, and marketing messages. Whether supplies are limited or prices are going up at the end of the month, some prospects need to have a deadline or an incentive to motivate them to take action now. 7) Create a Marketing Plan to identify and capitalize on your strengths and opportunities. Your strategic plan should also take into account factors such as your weaknesses (and possible remedies), external threats (competition, economic factors, etc.), your marketing mix strategy (products/services, promotional goals, pricing strategy, and distribution decisions), media strategy, sales and expense budgets, and target market analysis (know your customers). Recommended Resources: Palo Alto Software provides 70 sample marketing plans and gives you the tools and support you need to create a professional, effective marketing plan. Free marketing plan information can be found at HowStuffWorks.com and the US Small Business Administration's site.

Today's date is: Recommended: What you'll learn in this manual will allow you to dominate any market of your choosing... guaranteed! Instant Sales Letters: Accurately quote your projects, brand yourself as a top professional, and close the sale. Download ProposalKit. Marketing Plan Tips Web Marketing Plan Tips 3,001 Business & Sales Letters software from WriteExpress Free Product with Purchase! Get an Endless Stream of Hot, Qualified Sales Prospects! 10 Free Sales and Marketing Books 10 Free Starting a Business Books 10 Free Business Management Books

You Can Create Professional-Quality Marketing Materials with this User-Friendly, FREE Software Need a brochure, a newsletter, a flyer? "The Complete Idiot's Guide" Marketing Materials Maker guides you step-by-step through the entire process with simple and intuitive "wizards". Generate great looking brochures, flyers, newsletters, or labels in minutes. Marketing Materials Maker will walk you through each step. From headline to closing paragraph, this software adds user-friendly sizzle to whatever message you want to convey. This software doesn't just make it look good - we help with the writing, too! Choose from hundreds of professionally-designed layout styles, or start from scratch with your own design.

Welcome to Marketing Survival Kit.com, your source for marketing solutions, sales and marketing articles, proven small business marketing strategies, business marketing tools, helpful information on writing marketing plans, marketing plan software, proposal templates, and web marketing courses to help you bring in more business, acquire new customers, and increase profits. Many of the small business marketing tools you need to produce growth and additional revenue in your company or organization are available through this site. Marketing Survival Kit (and other quality sites with which we're affiliated) offers cost-effective business to business marketing strategies, downloadable small business marketing books, press release templates and public relations planning software, newsletter writing kits and newsletter designing tools, marketing tips, business proposal writing software, web site marketing resources, email marketing software, and search engine advertising tips to help you generate more sales leads, customer inquiries, media publicity, website traffic, online and offline revenue, and Internet marketing success. Update: Through our affiliation with Brian Rodgers Seminars, Inc. we are now offering an array of powerful real estate marketing tools, training materials, templates, and special reports. If you're a real estate agent or broker looking for surefire ways to grow your real estate business, Brian's newsletter, exclusive membership site, library of real estate marketing techniques, and pre-written marketing materials will help you generate qualified leads, improve your sales conversions, raise your client retention rates, and help you get more referrals, repeat business, and bigger commission checks.

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Featured Small Business Marketing Article: Public Relations Marketing Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free. The success of well executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy. Paul Newman's Salad Dressing, The Body Shop, and Ben & Jerry's Ice Cream have positioned their organizations through effective PR strategies. Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services. Similar to the foundational goals of marketing, effective public relations seeks to communicate information to: Launch new products and services. Reposition a product or service. Create or increase interest in a product, service, or brand. Influence specific target groups. Defend products or services that have suffered from negative press or perception. Enhance the firm's overall image. The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers. Goals and Objectives Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified? Each of these areas may reflect the goals your public relations campaign may seek to accomplish. Press relations Communicating news and information of interest about organizations in the most positive light. Product and service promotion Sponsoring various efforts to publicize specific products or services. Firm communications Promoting a better and more attractive understanding of the organization with internal and external communications. Lobbying Communicating with key individuals to positively influence legislation and regulation. Internal feedback Advising decision makers within the organization regarding the public's perception and advising actions to be taken to change negative opinions. For more free marketing ideas, advice, and strategies, visit our article index page!

Valuable Marketing Tools & Small Business Resources: The Publicity Builder: Do you need ready-to-go press release templates for newsworthy events, such as a meeting, a new business, a contract award, new personnel, personnel changes, a new product, a product upgrade, a religious group appointment, a sports league announcement, or the grand opening of a restaurant, a service business, or a retail store? Introducing the 2004 version of Publicity Builder software that provides indispensable worksheets to help you develop strategic plans for company positioning, product positioning, company spokespeople, goal setting, media contacts, media calendar, meeting agendas, phone pitch scripts, pitch letters, PR campaigns, telephone inquiry, product features and benefits, case histories, and tradeshow budget. If you intend to launch a really comprehensive, hard hitting marketing campaign for your business, organization, product, or service, then this software is really a "must have" marketing and planning tool to help ensure a successful outcome! Imagine what a difference this software will make in your company's marketing effectiveness! Go to this web site for more details. Business Proposal Templates: Good source for professional contract templates, proposal templates, and estimate templates that can help you achieve your business acquisition goals. If you need to write a hard-hitting sales proposal, whether it's for the industrial sector, telecom, entertainment, medical, healthcare, construction, or web design services, this proposal software will give you a major competitive advantage!

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Sample Marketing Letters, Articles, Templates Sales Letter Strategies Sample Sales Letter Create Irresistible Sales Offers Discover and Profit From a Little-Known Psychological Sales Trigger Real Estate Marketing Letter Templates Launch a Successful Marketing Campaign: Target Marketing Tips 6-Point Checklist for Avoiding Common Marketing Mistakes Checklist for launching an affordable, small business marketing campaign 13 Best Marketing Tips How to avoid business failure. Essential Ingredients of Successful Classified Ads Public Relations Public Relations Software How to Write a Press Release. 30 Great Reasons to Write a Press Release How to Measure the Effectiveness of a Press Release Public Relations: A cost-effective Marketing Tool Planning a public relations campaign Media Coverage Analyisis Submit your free press release at 24-7 Press Release Newswire

Effective Sales Letter Templates: Stop writing sales letters the hard way! Even if you can't write and don't think you have a creative bone in your body, you can create powerful, money-making sales letters for your business -- just by filling in a few blanks. Small Business Marketing Plans Marketing Plan Pro Marketing Plan Pro PREMIER Free marketing plan tips! Marketing Communications & Marketing Promotion Newsletter Templates & Newsletter Design Manual: How To Create Award Winning, Money-Making, Membership-Building Newsletters for Your Business or Non-Profit Organization. Articles: Creating Newsletters More Tips on Writing Newsletters Business Proposal Templates Professional Contract, Proposal, and Estimate Templates that can help you write a business proposal achieve that will help furthur your business acquisition goals. Perfect for these and other fields: Industrial, Telecom, Entertainment, Medical, Healthcare, Construction, and Web Design Services. Business Plan Templates Whether you own a tax preparation business, a dating service, a recording studio, a relocation agency, a computer training company, a bridal shop, an electronics store, a music store, a nail salon, a Mexican restaurant, a radio station, a dating service, carpet cleaning, call center, a massage therapy business, or a dance studio, you'll find the business plan template to meet your needs at this site. Marketing Jobs/Sales Careers Pharmaceutical Sales Job Interview Preparation Miscellaneous Small Business Resources and Marketing Links The Power of the Subsconscious Mind | direct mail marketing | web page marketing | promotional marketing | post card marketing | email marketing | search engine marketing | Starting a Day Care Business | Real Estate Marketing | Motivational Software | Resources | Ebay Video | real estate advertising | Daycare Marketing | Questions & Answers | Online Focus Groups | Make Extra Money | Subconsious Software

Marketing Strategies and Advertising Tools: Imprinted Promotional Product Marketing Solutions: "Why Your Ad Didn't Work" 5 Common Problems and Quick Fixes "Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man" Quick Tips on Writing Captivating Headlines! Gain a Decisive Advertising Edge Use These Copywriting Tips to Improve Your Marketing & Advertising Results Sales & Marketing Tips: The Psychology of Selling How to Write Million Dollar Ads! Fax Broadcasting Web Site and Internet Marketing Tools: Make Money Online Web Strategy Pro Keyword Marketing Tips Write a Marketing Plan Outline for your Website Get Expert Tips and Tricks for Promoting Your Business Online Search Engine Marketing: Formula for High Search Engine Rankings Opportunities, Business Ideas, Sales Training How to Start a Day Care: Starting a child daycare center may be the ideal business opportunity for someone with a background in early childhood development. For more information on opening a day care, buying daycare management software, or writing a day care business plan, go to this day care business resources page. How to Excel in Pharmaceutical Sales Receive huge bonuses and rise above the competition by learning what it takes to succeed in the lucrative field of Pharmaceutical Sales.

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