We specialize in assisting clients leverage their investments in sports and technology, proving that 1 + 1 can equal more than 2! Our clients come from both sides of the equation: those looking for ways to bring their brand to others and those looking for ways to bring others to their brand. After a strategic analysis, we design and implement customized, and often quite innovative, online marketing solutions for our clients.

• Online presence marketing and search engine optimization
• On/offline marketing integration
• One-to-One marketing via internet and wireless
• Marketing automation and measurement
• CRM architecture
• Lead generation and customer acquisition
• Database management and customer segmentation and analysis
• Customer reward and recognition programs
• Online cross selling and up selling strategies
• Sponsor development and leveraging
• Advertising sales
• New media channel strategy
• Brand architecture and extension into the online environment
• Marketing investment allocation and optimization
• Advertising creative, both graphical and textual, including promotions and advertorials
• Marketing asset development, including the design and implementation of dynamic interactive features

We have assisted clients, such as ALLTEL, Amoco, and M&M;’s in the online branding and marketing extensions of their investments in motorsports (particularly NASCAR), creating a unique online presence for each. Oftentimes clients come to us for online mechanisms to reach the motorsports audience. We have helped Ford, Mazda, and the US Army National Guard do just that. Many of these clients take advantage of the reach into motorsports that is available through RacingOne.com.

We have also assisted other clients – such as Fox Searchlight (Bend it Like Beckham), Setanta Sports, Reedswain, Cosmogirl, SI for Women, Carter-Wallace and Southpeak Interactive - in taking their message to the online soccer audience. They have utilized not only our expertise in online advertising placement, but, more importantly, our ability to create integrated online branding and one-to-one marketing programs. Reedswain took advantage of our content and creative expertise, opting for an advertorial program format that generated quality incremental revenue. Southpeak Interactive also utilized our ability to create turnkey solutions, as we designed and created an online sweepstakes for them that was promoted through both online and offline marketing tactics, all executed by RMG3.

We continually assist clients such as, the AFL, Speedway Motorsports (SMI), the US National Soccer Team Players, and the World of Outlaws, with the sale of online advertising and sponsorships. The Arena Football League also takes advantage of our expertise in leveraging sponsorships in the online environment, where we have created key value-add components for their sponsors, including ADT, the US Army, and Honda. We have also worked with the WUSA to provide them with strategic consultation and online implementation of their integrated sponsorship packages. From the Carolina Courage First Citizens Bank Amazing Picture of the Week (Do Something Amazing ™) and SAS Stadium WebCam, to the WUSA All Star Game Voting Presented by Hyundai, local and national sponsors are made a part of the league’s online presence.