SEO Testing :: Get The Facts, Not The Fiction!SEO Testing (SEO being short for Search Engine Optimization) is a joint initiative established for one sole purpose; to provide factual SEO marketing evidence for required techniques to obtain ethical, relevant rankings within the search engines. A problem that I have monitored within the SEO industry, is that there are many scams and traps for people trying to make a quick buck. The industry as a whole does not have sufficient monitoring of ethical standards or qualifications which allows unethical persons and practices to occur. The main problem is, this is a very surreal employment that can make or break a business. Can you afford to just have anyone work on your site, alter your pages and possibly have your website penalized or banned from the search engines? I would think that is a risk you are not prepared to take. You need to know what you are talking about, have factual guidance when discussing tactics, or simply have the proof before you modify your own pages.
Who is operating SEO Testing? How do you know the information is correct and that this isn't another scam? Really, you probably don't but to allay your fears a little, the founder of SEO Testing is
Anthony Parsons, leading Australian expert and global marketeer. Teamed with Anthony Parsons is Irina Ponomareva from spiderfriendly.co.uk, who as a collaborative effort produce the SEO Testing archive. We manage the staff and ensure testing will be beneficial to the archive and our members. Lets face reality, if it hasn't been tested, we test it and as a result you will find some rather boring tests, plus some very exciting test results. You will find test results that you thought you were already aware of and you may even learn something new. With any luck, we may just bring some of those unethical people to a better understanding of the ways to obtain high rankings within the search engines. Be assured you are obtaining sound knowledge and advice from all test results within this archive.
Seeing The Search Engine Theme Yet?Google, Yahoo and MSN are our main three search engines to be concentrated on at present. In time, we will also open up to some other main independent search engines such as Teoma and LookSmart. At present, more than 80% of search engine traffic is delivered by the main three search engines, which explains why our initial focus is with them. What you must also remember, is many other independent search engines results are actually powered by one of these three, so you are capturing a lot more than just Google, MSN and Yahoo in your optimization campaign. For example, the following search engines are all powered for primary results by Google, MSN or Yahoo.
Participate within the public section for FREE or upgrade your account to member for only US$4.95 for 24hrs access or US$99.00 for one years membership. The member content provides access to the test results.
Web presence alone doesn’t mean the outcome of your marketing efforts will expand your business to another level. In order to make your web site bring you success you should optimize its marketing quality, and that’s where SEO (along with Search Engine Marketing (SEM), Pay Per Click (PPC) and other odd abbreviations) comes into play.
In order to make your site visible on the web, you should take particular care of the SEO aspects of your web promotion strategy. SEO is the most effective way to bring you customers, and unlike PPC it brings them for free. Remember that not all visitors convert into customers. In fact just a very few of the Internet surfers that come across your site will actually buy from you. It is more reasonable and more economic in the long term to invest in an SEO specialist from the start, rather being bound to pay for every visit forever. It is simply a smart marketing strategy.
SEO is not solely about search engine positions though. When done professionally, SEO becomes a useful marketing tool and turns into an overall web presence optimization. Search engines become just a part of the process, whereas your target audience (consisting of people rather than SE spiders) is considered the most important element of the whole SEO promotion campaign. That’s what the true positioning means.
Of course it is important for your site to rank high in the search engines for your targeted search terms. This will certainly attract visitors to your site and most of them will be directly searching for your product or service. However this isn't an opportunity to become complacent, visitors may still not buy from you but instead head towards your competitors. Positioning your site high in the search engines is not the same thing as positioning your business on the market.
An unskilled and perhaps unethical SEO will get your site high SE rankings and be happy with it. A quality SEO will improve your sites marketing quality and attractiveness, advise you on your promotion strategies, and finally turn your web site into your most effective positioning tool.
Web marketing is one of the most complicated and conflicting industries in the modern world. SEO is one of the most complicated parts of it. It is a young science, and almost no facts are actually proven. For the most part it is based on intuition and, sometimes, on a certain experience of every SEO expert around the world. The time has come to sort the known facts out and check if what we all think we know about SEO really works. Maybe we will even discover something absolutely new. That’s what SEO Testing is about… which leads you to wonder why nobody ever thought of this before. Smart thinking Anthony!
