•	Keyword by keyword analysis
•	Direct integration with PPC engines
•	ROI by keyword

•	Custom shopping cart integration
•	Compare paid and free search
•	Custom campaign analysis

•	Insightful, marketing-focused reports
•	Easy to implement
•	Track custom campaigns

•	One copy, many sites
•	Test design assumptions
•	Client-friendly reports

•	Analyze usability factors
•	See visitor paths
•	Test as often as you like