Web Site Promotion Tutorials
Let's talk about the importance of YOUR role in your e-business. Several months ago we were hired to do search engine optimization and promotion of an e-commerce web site. Now, our work is done and the web site is in the top 30 search results in major search engines. The web site receives good targeted traffic. But the owner of the web site complains that he doesn't receive customers. So, what is going on? People find the web site in search engines and come to the web site, but don't seem to be interested and leave from the web site without buying anything. How to get them interested? It is YOUR task! Web designers can attract people to your web site by a nice design and correct promotion program, but they CAN'T make them buy your products and services. Only you CAN!
By the way, we've written a long letter with our recommendations to the web site's owner about what he is supposed to do to turn visitors into his customers. He replied that we are wonderful, and he will do it. But after that, his enthusiasm has gone. We were thinking about why this happened and have concluded that you guys are very busy! As business owners, we have found that sometimes it is almost impossible to find time to do those extra things that really need done. In the end, we do pay for this when our business fails to grow to our expectatins.
So, the decision was made to provide you with smaller amounts of advice so it will be easier to accomplish.
In these articles we will tell you how to get more traffic to your web site, how to turn your visitors into your customers, how to turn your web site into a cash machine and many other interesting and helpful things.
- "Florida" Google Update
- Submission to Inktomi
- Brand
Your Web Site With FAVICON
In this issue we will tell you about a small, but powerful method to get the attention of Internet users - your own bookmark icon! Your bookmark icon might be a real eye-catcher! - Are
your headlines attention grabbing?
Building attention grabbing headlines is a core of search engine optimization of your web site. - Avoid duplication
- Open
Extra Doors To Your Online Business
Find some information indirectly connected to your business, write some articles and place the information on your web site. Convenience is what your web site should be about. Take care of your visitors' time. Give your visitors all necessary information. Make your web site a one-stop store. Your visitors will appreciate it. - Show
Yourself as an Expert
We like to compare an online business with a real store. Adding articles that indirectly correspond to your business is like having extra doors open. Instead of having one door, your store invites different groups of prospects by numerous entries. But now tell us as a store owner, would you like to have your advertisement in numerous other places? Plus, it would not be a short "meaning-nothing" advertisement like "Visit whatever.com", but a high powered advertisement which shows your prospects that you are the expert in your field. What is impossible in reality can be very possible in the Internet. And all of this for free? Wow, you say. And I would say to you it is possible, but just takes a little time. - HTML Color Codes
- Meta Tags
The theme of this article has come from several requests which we received to talk about Meta Tags and their role in search engine ranking. - Own an
online store? List your products on Froogle!
If you have an online store, you should consider advertising your products on Froogle.com. Froogle is a new project of Google focused entirely on products for sale on the Web.
See also:
Internet Search
Engines FAQ
Answers to frequently asked question about Internet search engines. Guide
to search engine optimization (SEO). Home of the search engine reverse
engineering project. Web portal to the alt.internet.search-engines Usenet
newsgroup.