What is professional SEO? What are the goals of an SEO expert? What are the ways to achieve those goals and what resources are to be consumed in the process of optimizing a site for search engines?
Off course, achieving good rankings in all the major search engines are what SEO professionals are usually hired for. But there are different ways of acquiring these rankings, and every specialist is expected to develop one’s own, unique SEO strategy, while still using common techniques that are well known.
There’s also another important consideration any real professional should keep in mind. The site you complete SEO for is supposed to remain a valuable resource for all people visiting the site. Even more difficult is the site that you do not consider of value, your task then is to make it such. That’s the nearest aim of the SEO profession, the tomorrow of the whole industry. SE rankings will come later, as a reward for your effort and dedication.
That’s why, for instance, we do not consider spam techniques effective. Yes, they may help your site rank well for a certain period of time, you may escape being caught and banned, however; they will make your site look unprofessional. Spamming does not turn a web site into useful, popular resources. We reject this type of SEO and regard it as having little relevance. Real professionals do not get tempted by easily acquired rankings, they do however, respect their target audience and aim for quality work. Web pages with spam do not look professional and despite the possibility of ranking #1 will never be able to recover a reputation gained by unethical means. Our strong recommendation is that you keep away from shady SEO techniques.
Rejecting spam is only one of the many means to creating a fantastic and profitable website. Be creative. Utilise every resource that seems reasonable within the scope of the site. Blogs and forums are great, and if you are capable of writing articles (and as a professional SEO you should be), then write them. These things often rank naturally and help to make the Internet a better place through quality SEO.
SEO is not just about ranking well and ranking well is not just about keyword density and links. These factors are still important, but real SEO professionalism means more than that. It means imagination, creativity, originality and knowledge. You need to know what methods to use and what to avoid, how to test what you do and to prove what you know.
Join SEO Testing and educate yourself into a real SEO professional. Then help us educate others.
