SEO Copywriting?SEO is all about keywords. You should think about them from the start if you are interested in achieving good SEO results, from the keyword research stage, until the end of the link building phase, which usually completes your task. SEO copywriting should be the core of your SEO strategy. If you fail to utilise quality SEO copywriting any further SEO efforts could be wasted. Your copy is what, for the most part, defines the relevancy of your site to your targeted key phrases.
Like anything in life, balance is the key. You cannot become too obsessed with your keywords as it will serve you no purpose. Crowding your copy with keywords will make your work appear imbalanced, will sound unnatural and be quite difficult for anyone to read. It may be pleasing to search engine spiders but your aim should not be directed at the search engines alone. Quality SEO copywriting is subtle, and with only a very experienced SEO able to guess what words or phrases you are actually targeting. Quality SEO copywriting is just like good poetry: you are restricted with the necessity to maintain an optimal keyword density, as a poet is restricted with his rhymes, but not a word should be out of place.
It’s a good SEO strategy to consider your key phrases before you start copywriting the pages. What should the home page contain? How are you going to link to other pages? Will it be logical and usable to include key phrases in the anchor text?
A genuine SEO specialist would think from the start of the entire site’s structure, navigation, usability solutions – and regard all this in terms of keyword placement. When done right, it will make the final product consistent, harmonious, and soon popular with the visitors. When the site has already been created and launched online, with no signs of SEO work completed, it can often be more work to correct the copywriting and other SEO aspects while maintaining the websites theme. With current online search engine competitiveness, make it your rule: think of your SEO strategy first.
Suppose you have not completed any link building, do not optimize your anchor text and just write great SEO page copy. Want to know how close to the TOP 10 we can go in Google, Yahoo!, or MSN? Join SEO Testing to learn that for sure.
Search engine optimization copywriting is easier explained as "writing for the search engines". Copywriting is not merely placing words anywhere on a page and loading it with keyword phrases in attempt to rank well. SEO copywriting is an acquired skill that takes experience and knowledge to perform. SEO copywriting is one very competent method of achieving high and stable rankings within search engines. Search engines require text in order to classify a webpage's content within its directory. These keyword phrases must be represented within specific places in a webpage to ensure it meets the search engine standards. Over emphasising a particular phrase (spamming) can lead a search engine to steer clear of your website or penalize you for your efforts.
SEO copywriting has realistically three main goals. The first is to solely gain a high ranking for non-competitive keyword phrases. The second is to assist and stabilise rankings for competitive keyword phrases. "Targeting competitive keyword phrases requires more than just good copywriting" The third is to achieve broad results that do well across many engines, taking into consideration that no, one page, will do equally well in all engines. You will always achieve the third goal, utilising quality copywriting techniques in conjunction with other proven optimization methods.
By no means is any method of optimization guaranteed to permanently hold a position. Even the very best search engine optimization copywriting will slip in rankings eventually, as other websites optimize to outperform current ranked websites. The end achievement with quality copywriting is to maintain rankings for a solid duration, often a year or two, within the free listings. The end result is traffic converted to sales for very little financial outlay compared to other marketing or advertising methods.
All optimization methods have advantages and disadvantages. Copywriting is not for every website. Not every website can hold several hundred words upon a page due to the design. Copywriting has its place and a professional SEO will inform you if its right for you.
