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January 18, 2005
Directory Submission Policies
Now I don't know what you think about this, but I'm going to express my views on directory submission policies. I've had many problems recently with my customers submitting sites to my directory and being rejected, paid or not. Is my submission policy to hard? I think not. Am I to hard by standing by my submission policy? Not at all. Why else does one have a policy if it is only a guide instead of an actual policy? Retorical question I guess!
Now I know from submitting my own sites to directories, that many policies are simply not used, as any old thing gets in, especially if you pay some $$$. People have a hard time rejecting sites when money is concerned. I don't understand why, when you should be standing by your policy. Providing a directory issue's a link to that policy upon the submission page, and the legalities are quite simple with this one, in that you only need to have a simple sentence near the submission button, something along the lines off: "By submitting your site for review, you accept the terms and conditions / policy of this website", or words to that affect. There is no actual legal statement, but it is the mere meaning of the statement that is important.
Are directory owners just too scared to say no? Why do they say, we will not accept sites with pop-ups, when they do; or will not accept affiliate based sites and their directory pages are ridelled with them! I have had some people recently comment to me about my stand on my policy, some good, some bad. Some that have been rejected got offended, especially because they paid money, small and larger amounts; and others just said, "ooppss, I missed that, sorry, my fault". I think I'm pretty fair in most instances, in that I will accept another site in place of the rejected site, or the owner fix the fault and then I will accept it. Mind you, I have done that a couple of times, bookmarked the sites for later review, and they simply changed it back. Submissions deleted immediatly.
Why do I as a directory owner and business man, have to succumb to others ways and ideals? I don't last time I looked, thus the stand I take by my submission policy. People think DMOZ is hard to get into for the wrong reasons. Website owners think that their site is not off good enough quality to be listed, when in actual fact, it is more like most submission to DMOZ simply go by the wayside as they cannot get enough editors to proof the submissions, thus they end up in fairyland. I have no doubt that my current directory, and then the new Palewise one when released, will be known as one of the toughest directories to be listed in. I think this will only make people try harder to be listed, more as a challenge than anything. I know I would want it more then. Go figure, human behaviour and good marketing all rolled into one.
Admiting that when I first started the directory, yes, I let some dubious sites in, but I have removed most of them now and constantly checking listed sites for changes and so forth. I guess its more like a constant 10% check or something like that that I perform. Doug Heil from http://www.ihelpyou.com is currently working on a script that will basically pull a site apart and look for known spam and basically crap sites. If Doug and his programmers are succesful with this script, I have already approached them to incorporate it within my directories, and thus it would then be placed on a rolling basis to continuously monitor and check sites listed to ensure they maintain that compliance. That will make things interesting for people to get their sites listed in my directories just a little more...
I don't personally think I'm being hard, and I don't really care if people think I am, as my policy is quite simple and clear. Lets have a look at the main statement of what I won't accept. The below is what is clearly listed on the submission page, and then further exhausted with all other legalities and what not within the terms and conditions of the site.
The following sites will not be accepted;
# Sites that advocate violence. (Pretty simple I think)
# Sites that are based primarily on pay per click listings or affiliate links. (example - http://www.online-loan-guide.com)
# Adult content, pornography, illicit photographs or sexual nature. (Simple, also meaning sites that link directly to explicit nature sites, such as - http://www.adult-dvd-rentals.net)
# Sites that run pop-up, pop-under or slide in advertising. (example - http://www.lovepoemsandquotes.com)
# Gambling, gaming or any site related to or affiliated with gambling. (Pretty simple and straight forward)
# Pharmaceutical and drug related sites that sell illegal drugs against Australian law. (This covers most of them)
# Mirrored sites or sites that replicate the same content through multiple domains. (A good example is a network of sites that sell the same thing, such as blinds, but each domain talks about a different blind)
# Weapons of an illegal nature. (95% of guns are covered here, acceptable, paintball and BB which do not require licenses)
# Sites that promote illegal activity of any type.
# Sites that contain spam, hidden content or blatant content against the search engines editorial policies. (Yes, this means those page with tiny text full of crap at the bottom of the pages : rejected)
# Any site that is simply considered of poor quality from the editors viewpoint. (A good example was a Real Estate site I rejected, which looked like it was built by a four year old. It didn't suit the business it was selling at all)
# Websites that are not in English or contain an English version.
# Websites that redirect to another site not within the domain listed. (Obvioulsy some people still can't read, cause they submit it, it redirects to another domain, and they are rejected)
# We reserve the right to refuse submission of any site for any reason we deem as necessary. (The legal clatents clause in case anything was missed when writing the policy)
Now come on, I don't think there is actually anything harsh there at all. I am pretty easy to please really. Most directories have the same or similar policies, but simply choose not to stand by them, that's the only difference in my opinion. What do you think?
Posted by Anthony at January 18, 2005 10:44 PM
Comments
O, just to add, if a site was made to sell a goods or service that you actually have, ie; if you ran a shop or business, then it wouldn't have any of the above generally, thus the site would be accepted. That is what we want. Whats the point of a user looking through our submitted sites and turning up on domains that just direct them to the place they should of been sent first, and not gone through some crap affiliate site, paid someone else some money for doing nothing? I know I would want to just go straight to the site, what about you?
Posted by: Anthony Parsons at January 18, 2005 10:51 PM
Anthony,
Nothing you said is outrageous.
To accept anything less lowers the quality of your directory and why would you want to do that?
Sincerely,
Melissa Springer - Baltimore, MD
Posted by: Buyer of Structured Settlements at January 29, 2005 05:48 AM
I enjoyed reading that. Very wise words indeed, Anthony.
One that may have slipped through is the Category Sponsor for Internet > 'Email Online'. They are selling 900 million email address... hmmm... wonder how they collected them? Wonder what they'll be used for?
Posted by: Nadeem Azam (Azam.com) at January 31, 2005 10:46 AM
Good point actually. Thanks for that. I approved that for god knows what reason at the time, but have become a lot harder over the past months for the shear amount of rubbish that has been submitted. I will be removing some sponsored category and sub-category links during the changeover to the new database. The new DB should be a lot cleaner, fingers crossed. I have no doubt that something will slip by me from time to time. I suppose it depends what hour of the day or night it is....
Posted by: Anthony at February 4, 2005 05:29 PM