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Advertiser
Information
Accurate As Of 12/21/03
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Site Statistics:
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Over
five million hits per month
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Over
five and one half hundred thousand page views a month
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Over
thirtyfive-thousand unique monthly users
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Number
one on several popular search engines (Yahoo, Altavista,
AOL, Google)
GM-Trucks.com
currently receives over 20,000 page views a day, from over 1000 unique
users. Daily hit totals are in the 100,000-150,000 a day range.
We also receive on average over 2000 search engine referrals a week.
Statistics reports for the month of November, 2003 put GM-Trucks.com
in the #1 spot in Google, Altavista, AOL, and Yahoo search engine
results, with keywords ranging from "trucks" to
"gm".
User Demographics:
90%
of our users stay over 15 minutes on the site and 97% of or users
are male. We retain users by an ever-growing message board, daily
updated press release posting, and first hand vehicle
reviews/testing.
We are also unique in that fact that we are the only
all GM site on the internet dedicated to all years of GM trucks and
sport utility vehicles. Therefore, our user-base is very focused,
and easily targeted for products. 46% of our total traffic is from
commercial businesses, with general network traffic accounting for
29%. Other main groups are US educational, and military.
GM-Trucks.com is also looked at by users in different countries
around the world, ranging from Greece, Hong Kong, Canada, and the
UK.
Site Growth:
GM-Trucks.com
has been experiencing rapid growth in the last 3 years. Page
views started at 30,000 in April 2001, and ended with over 500,480
in November
2003.
Site
Background/History:
GM-Trucks.com
was started in December of 2000, at the urging of GM Truck owners
who had no fully dedicated site of their own. We saw this
opportunity and launched GM-Trucks.com with the full intent of being
THE website for GM Truck/SUV enthusiasts. We started with basic
features, such as a message board and chat room, but added on
daily updated news, and information. That brought content level far
above most websites. In January we added a free email service with
our @GM-T.com domain. A shorter domain name makes our service more
desirable than most. In June of 2001 we added first hand
reviews to the sites line up. We receive and test vehicles
supplied directly by General Motors. In October we launched
our new site design, refining the section for truck RPO codes, and
other vehicle service information. In the new design, the site
layout is ease orientated, with a new console type layout.
everything is easy to find, and right in front of the user. We
have continued to grow in forum users, and overall site traffic.
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