Yes, you read the heading correctly. The Search Engine Optimization (SEO) industry has no controlling policy or direct industry legislation as such to govern it. That is why several experts, such as myself, have developed training grounds and communities to help teach website owners what they require for a fair start in the battle against search engine rankings. We provide some further information about SEO Testing, and also our professional recommendations to ensure you only receive the best advice and knowledge on the subject.
SEO is not unlike a vast amount of industries that have no direct legislation or controlling policy, though all still fall under their relevant country and state specific government business legislations, policies and fair practice trading divisions. One concerning problem of the industry, is gaining the correct and ethical information to help you gain rankings within the search engine guidelines. If you learn one thing here and now, let it be "search engines are not very forgiving too those who attempt to pollute or manipulate them if you are caught". You weigh up the importance of your business and domain name!
When it comes to SEO, training to an expert level, or even making it to proficient, is not an easy task. Basic SEO techniques are simple, but that apparent simplicity is deceptive, and as soon as you start actually optimizing your site, you become well aware of it.
Your own efforts, aimed at achieving certain business advantages from optimizing your site for search engines may result in next to nothing. What’s worse, if you’ve chosen a wrong source of information from the start, it is likely that a certain technique you have used has come from unethical sources. This places your business in a position that may result in your website being penalized or banned from the search engines.
To make your SEO effective and take full advantage from it, you will need a lot of real SEO training and an expert’s advice, too. The first, and most important decision you will make, is what source of SEO advice to choose.
Of course you can join any of the well known SEO forums (discussed below), or restrict yourself to reading articles written by the world wide known experts. We would recommend that you do some of your own research but that alone will not be all that you require. Most of the forums are opinionated, where the same SEO techniques are recommended, and the same opinions are copied and reproduced time and time again. It can be further confusing, when researching articles to find that the information is duplicated many times – leaving you to wonder why it doesn’t work for you. To add to the confusion, you may find that some articles will contradict each other. Which content is right? Which is wrong?
SEO Testing offers you the advantage of knowing for sure that a recommended technique works. We test and prove everything first. We are constantly training ourselves during testing, further enhancing our own skills and invite you to learn and develop your skills. Nobody should ever assume he or she knows everything, especially when SEO comes into play. Search engine optimization and search engine algorithms can often change monthly, so assumptions should be avoided. We do not assume. We verify.
DID YOU KNOW? Approximately 70% of website owners sites are not search engine compatible. Take advantage of this fact by learning how to optimize your web site for search engine compatibility and beat your competitors in the search rankings.
Search Engine College (SEC) is an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing.
SEC is owned by Web Rank Ltd and managed by well-known search engine optimization industry expert Kalena Jordan. Kalena teaches the SEO Starter course (SEO 101) and the SEO Advanced course (SEO 201) and supervises all other online classes. All online college courses are run in conjunction with experienced tutors specialized in various aspects of search engine marketing. Visit SEC for further information.
