Marketleap Search Engine Marketing
Tools
Link Popularity Check
Link popularity check is
one of the best ways to quantifiably and independently
measure
your website's online awareness and overall visibility.
Simply put, link popularity refers to the total number
of links or "votes" that a search engine
has found for your website. Marketleap has designed this link
popularity tool to help website owners find out who
is linking to their site, but also to give a useful
benchmarking report to quickly show where you stand
in comparison to competitors and other major online
players. Everything
You Need to Know About Link Analysis & Link
Popularity
Link
Popularity FAQ
Here are some ideas for useful data
you can gather using the Link Popularity tool:
- Total number of pages
in each search engines index that contains a link
to your site, including your own website.
- Browse through the sites
that are linking to you. This gives you a view
of the volume and quality of pages linking to you.
It’s another way to view the sites that may
be referring traffic to you. Once you find out
who is linking to you and where they are linking
to, you can understand the areas of your site that
are performing well. You’ll also be able
to strategize ways to improve your reach and performance
by knowing your audience.
- How are your competitors
performing in search engines? If they are performing
well, you can look at the sites that are linking
to them to understand the places you need to improve
your visibility.
This tool SHOULD NOT be used to:
- Determine the dollar
($$) value of a website domain name. This tool
is simply provided as a convenience and the user
should take note that not all Links are equal in
the eyes of the search engines. Just because one
site has more links than another does not mean
that it is a better site or necessarily more popular.
- Excessively track link
popularity values. Measuring your link popularity
values once per month is more than enough. Checking
daily or weekly is not a good use of your time.
Instead, go create some new content that your visitors
would benefit from. Suspicious activity may be
reported to the search engines at Marketleap’s
discretion.
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