What makes ClickTracks different?

We designed ClickTracks because of our frustration with existing web site analysis tools. We found the lists of numbers and 3D charts generated from other products like WebTrends, while useful and no doubt the product of extensive development over the years, somehow lacking. Spending hour upon hour trying to understand web site visitors and how they use and navigate a site was a motivating experience—there had to be a better way!

We found that better way, and we are proud to offer it to you to try with a free download. If you compare ClickTracks with WebTrends and other traditional log analysis programs, you'll find that:

• ClickTracks is faster than WebTrends, especially on very large log files.
• ClickTracks shows visitor navigation directly on pages of the site itself; with WebTrends visitor navigation must be inferred.
• ClickTracks allows a variety of types of visitor labeling and sophisticated analysis of labeled groups to be performed in moments; while this can be done with WebTrends, it is far more difficult.
• ClickTracks has simple licensing, and while ClickTracks is less expensive than WebTrends for a single site, it is far less expensive for the analysis of multiple sites.

We wrote the specification with certain founding principles. You can think of this as our Bill Of Rights*

1. The user of ClickTracks must be able to download, install, and get productive results in their lunch break, sandwich in hand. This implies minimal typing, no complex configuration, and instant results.
2. Present user behavior information, and not page hits. It's harder to do and that's the reason other products don't do it, but we feel it's what every site owner needs to know.
3. Present information visually, in context.
4. Permit free exploration of the data and interactive analysis. The web is so fluid that static reporting tools are fundamentally unsuited.
5. Do not present useless data. While other products may boast of the number of reports provided, we're delighted with how few ClickTracks has. They're all good sources of information, with no junk.
6. Present the software simply, and explain what it does clearly. We don't do marchitecture positioning statements. Download it, kick the tires, drive it round the block. If you like it, please buy it. Most people do.
7. Be available to customers, listen to what they want and implement it well.