Make it Easy - The communication channel with the least impedance is the communication channel most often used. All of the Company's services aim to provide a high level of productivity with a minimal number of technological barriers. Said another way, the company believes that technology should be useful to the "guy on the street" and engineer alike.

Make it Accessible - "If you build it they will come" is true in the Internet Age, but only if they can get to it and understand the language it is written in. All of the company's products are operating system neutral-that is, the products run on every modern operating system from the Macintosh to the latest Unix supercomputer. As part of the company's accessibility strategy, the interface to all products and services are completely customizable. By shifting the responsibility of customizing the end user interface away from the programmer, and onto the site administrators (who are closest to the needs of the end user), EMU helps to alleviate technical burden and bring the benefits of communications to more people.

Make it Sound - As society depends more and more on digital infrastructure, security and reliability play vital roles in the success of it as a communications medium. By adding in robustness and scalability as a foundational philosophy, the company is able to grow in a sound, solid manner. Just like traditional utilities-the telephone company or electric company-you should expect your electronic messaging infrastructure to be functional 24 hours a day.