| Anthony Parsons > |
The Missing Link To Your SEO Efforts
So here we are at the peak of an industry fluctuating with myths and rumours, with unprofessional sorts attempting to get on the SEO bandwagon, web host companies, web designers, scam artists and the list goes on. To my surprise, I even found an article of mine "SEO Myths & Rumours Exposed" (co written with Ian McAnerin) ripped apart and parts of information contained within some bodge, scam artists attempt at selling SEO secrets for $19.95. Yep, you know the one, send out heaps of spam and hope to sell a poor and ineffective product to those unsuspecting people who think there are some big secrets holding back their website.
Google Likes Text Up Top
There has been plenty of speculation that Google likes text closer to the top of a page. The ones who speculate this generally cannot prove the theory without some doubt. It is a tough one after all. Many SEO's have debated this for some time now and with good reason. Google likes text whether it begins at the top or half way down the page; just text and lots of it. I believe, it is more a factor of how you structure the keyword phrases within your text that helps decide the ranking outcome. What if the theory was close, though just not quite the way it is portrayed?
Writing Articles, Why? Marketing Articles, What For?
These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.
Information On Copywriting Examples
This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website's performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.
SEO Myths & Rumours Exposed!
SEO myths and rumours exposed is not a top 5 - top 10 list or the like, simply an attempt at a comprehensive list of rumours about search engine optimization, marketing, pay per click, advertisement, page design techniques and so forth. The problem with most things is they start out well and with a focus on quality, and then the brain starts thinking of ways to cheat. In the case of the Internet, people are trying to cheat the search engines more and more often.
PageRank = High Rankings?
The confusion still weaves its way slowly around the Internet about Google's PageRank™ and exactly how it affects your website. Many people are under the belief, that a high PageRank will give you high rankings for your website. You couldn't be further from the truth in actual fact. Below I have listed some basics about PageRank for those who think otherwise:
Code Validation & Compliancy - The New Beginning XHTML
Code validation is still widely debated as to whether it is required for performance within the search engines. It is only a guess that the search engines don't utilise it within their algorithm, but nobody is actually 100% sure on that fact. Tests are performed and results obtained with conflicting information whether code validation is taken into account. What's new and interesting though, is the overwhelming popularity of XHTML.
Why Purchase Search Engine Optimisation
Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately.
Organic Search Engine Optimization
Organic Search Engine Optimization (SEO) is simply a marketing term for the natural development of a website.
Why Purchase Search Engine Optimization
Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimization immediately.
The Marketing Secret To Page Rank (PR)
Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?
Optimize Your Website At Design Stages
Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all the repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of the modifications themselves, making a much lower cost.
Link Manipulation
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
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