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Why is everyone focused on Google?
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Google is where the majority of traffic comes from. Webmasters report on average Google delivers approximately 80% of their total website traffic, while Yahoo brings in 15% on average and all the rest may bring in 5% on a good month. This is why optimizing your website for Google and Yahoo are so important. |
Organic Rankings Vs Pay Per Click
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When you perform a search on a search engine the first two or three results at the top of the page are called "Pay Per Click." Anyone that has a big enough budget can get their website to appear there. This can be a very costly option as every time someone clicks on the website a fee is charged. Organic rankings are the natural rankings or SERPS that come up right below the pay per click section. The majority of Internet users select only from the organic results. A good pay per click budget will start at $300.00 per month and can run as high as $1,500.00 per month. Where do you want your website to be?
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Pay Per Click
Don't do it! More info coming soon.
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How well do you rank?
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Most companies invest heavily on web design, then expect the website to perform based off the design and it's content. This is one of the biggest mistakes someone could make! If your website doesn't rank in the first three pages, who will find it? |
Are you targeting the right keywords?
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The difference between a keyword plural or singular or arrangement of keywords can make a difference of 200 to 1000 visits a day, depending on the term. Are you targeting the right Keywords?
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Do you have your piece of the pie?
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The number of U.S. users of the Internet has passed 150 million, more than seven times the number recorded in the initial 1996 study of the Internet carried out by comScore Networks Inc.'s Media Metrix unit. And from a fledgling industry in 1996, overall spending online in the U.S. is set to top $100 billion for the first time in 2004. By David Legard, IDG News Service.
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