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Product Portfolio Management: Maximizing NPD Value
Presented by: Kenneth Crow, President, DRM Associates & Principal, PD-Trak Solutions
Companies face the challenge of how to determine which new
product development projects to undertake and how to maximize the
value of these R&D investments. The same portfolio management
concepts used for years in the financial field can be applied to
product development to maximize the value of new product
development activities. The specific goals of product portfolio
management are: (1) maximize the value of the product portfolio,
(2) seek balance in the portfolio, and (3) keep portfolio projects
strategically aligned. Learn practical methods for an integrated
portfolio approach to planning new products. There is no cost to
participate. Originally Broadcast on Friday, October 1, 2004
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