Articles
Keys to building a functional web site
What every decision maker should know when developing a usable website.
Internal web development, reviewing the delegated role
Just as companies use agencies for tradional advertising, the emerging importance of the web is causing business to look outside for development.
Can online marketing replace traditional marketing?
Can online marketing successfully replace traditional marketing or more specifically sales for companies that are trying to grow?
The need to create a web site mission
Every web site should create a web site mission to guide site development towards a focused goal.
Online web promotion; a primer for results
Make certain that you are buying and getting a fair return on your online marketing dollar investment.
For online promotion, repetition is the key
Continued repetition is vital to establish brand awareness with your online customers.
Insight into the online merchant account
Not all merchant accounts are the same. Select your provider carefully to avoid risk.
The blending of online and offline promotions
A balance should be sought between the two promotional methods in order to achieve a synergistic benefit from the marketing efforts.
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