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Willy Loman is not the most loveable character in all of literature and this award is not designed to honor the likes of Willy. However, I still think Arthur Miller's masterpiece, Death of a Salesman, is an unavoidable presence in the life of any sales professional. I respect the play as the work of art it is. That doesn't mean we use Willy as our role model though! That said, one line from the end of the play has always stuck with me.

A salesman is got to dream, boy. It comes with the territory.

It is that line that I have used as the inspiration for these awards while continuously seeking out great products that really do help sales people take better care of their customers and, ultimately, achieve their dreams.

With that introduction, the Willy-2003 awards go to:

• Best SOHO CRM Solution

• ACT from Best Software

• Best Small Business CRM Solution

• GoldMine Plus Accounting for use with QuickBooks

• Best Middle Market CRM Solution

• SalesLogix from Best Software

• Best Small Enterprise CRM Solution

• Microsoft CRM from Microsoft

• Best Medium Enterprise CRM Solution

• Onyx Enterprise CRM from Onyx Software

• Best Hosted (ASP) CRM Solution

  • NetSuite from NetSuite, Inc.

• Best Professional Services CRM Solution

  • Interaction from Interface Software

• Best Outlook-Based CRM Solution

  • Prophet from Avidian Technologies

• Best Relationship Marketing Solution

  • Nurture Marketing for Microsoft CRM from I.B.I.S., Inc.

We looked at numerous other solutions in many other categories before making these Willy awards. If you have a favorite program that you think was overlooked, please let us know - we are already working on things for 2003!