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Recently added articles

Branding and Generic Dot Com Business Models
Mr. Scott discusses the importance of brand in generic dot com business models.

Quality Content
Aaron Wall defines quality content.

Expired Domains - Are they worth it?
Taking a quick look at the value of expired domains.

Peter Da Vanzo - An Interview
Insights from the acclaimed author of SearchEngineBlog.com.

Keyword Research Tips
Some friendly advice on keyword research.

John's Half-Assed Guide to Search Engine Submission
Lists a few places to submit your site.

The Basic Concepts of SEO
A special guest article by Bob Massa, one of the Internet's most recognized, leading experts on top search engine placement.

Marketing's "Content is King"
Part two in our whacking of the "content is king" myth.

Bill Gates & the Content-is-King Brigade
Bill was wrong. Content isn't king.

PageRank Wins
SEO copywriters often declare the death of PageRank. Wishful thinking. PageRank matters. It always has and always will.

Marketing to the Gay Community
See John take a whack at corporations pandering to the gay community.

The Effect of Price on Brand Value
Often misunderstood is the effect of price on brand value. Do you think that price drives sales? It doesn't. Value drives sales, and brand is added value.

Inktomi vs Google
Google the drama queen. Inktomi the stable big brother? The surprising quality of Inktomi's SERP's.

Inktomi SEO
The basics of search engine optimization for Inktomi. First part discusses Inktomi's market share; the second part, Inktomi SEO Basics, discusses the specifics.

Keyword & Descriptive Domains for SEO
I would estimate that over 95% of all websites on the Internet are operated by small one-man shows. The majority of websites on the Internet do not have the financial resources to launch a million dollar advertising campaign. And with hundreds or thousands of websites competing for any given set of keywords, these folks need to use every SEO tactic in the book if they want a decent amount of exposure.

One of these tactics is to use keyword - or "descriptive" - domains.

The article is in two parts:

Domain SEO

Keyword Domain Myths

Increasing Click-Through Ratios
Tips to increase your CTR by setting yourself apart in the search results pages. Part Two

DMOZ Reviewed
The ODP gets reviewed.

Internal Link Architecture
Discusses internal linking to achieve high rankings. Channel your link weight to the pages which need it the most.

Interview with John Cox
We interviewed John Cox of Xaraya to get his thoughts on that CMS and take a peek at the psyche of an open source programmer.

The Place of SEO in Internet Marketing
A common misconception is that SEO is Internet marketing. Some SEO professionals call it search engine marketing. SEO isn't marketing. SEO sells nothing. The article is in two parts:

Part 1 - Defining SEO

Part 2 - Defining Marketing

Colors for Marketing
Build a bond between your website and your target market by using colors to elicit positive consumer response.

Google's Branding Strategy
A review of Google's brilliant branding strategy. Discusses the pros and cons of the strategy, along with supporting evidence.

Copyright Law
Discusses copyright law, public domain and copyright infringement.

SEO Copywriting
Discusses the basics of SEO copywriting. H1 tags, keyword density, page titles and keyword prominence.

Site Metrics
Hits, visits, uniques, user sessions, pageviews and impressions - what matters and what doesn't?

Inbound Links & Anchor Text
SEO copywriting is highly overrated. Hiring an SEO copywriter to get high rankings is like hiring a cleaning lady to build a house. Inbound Links & Anchor Text is where the real power lies.

Google's Site Search/ Unfiltered Results
Despite the fact that Google site search and unfiltered results are non-algorithmically ranked, some hacks insist on using these searches to test the ranking algorithm.

Google and the Meta Description - Update
Latest update in the saga of Google and the meta description tag.

The 22 Immutable Laws Of Branding
Although the brand chauvinism evidenced in this book is mind-numbing, it is still a very intriguing read. I highly recommend The 22 Immutable Laws Of Branding.

Getting Hits
I have no idea why I reviewed this book. Hits have absolutely nothing to do with Internet marketing. Maybe I should start reviewing cookbooks...

Alexa
Alexa Web Search assigns traffic rankings, but how accurate are they?

Google and the Meta Description
ALT text, meta description tags, and Google's validation requirements. Does Google use meta description tags? Is ALT text of graphic links figured into the Google algorithm?

Book Review: The Fall Of Advertising
In The Fall of Advertising and the Rise of PR by Laura and Al Ries, the authors take a whack at advertising's credibility and offer their PR consulting instead. Overall, a must read for any marketing manager.

Choosing a Domain
Seven easy tips for choosing a domain name.

Copywriting
Twelve quick tips on copywriting to catch and keep consumer interest, and sell your products.

Overture Click Fraud
What is click fraud? Is it fraud? Are you a victim? What is Overture doing to stop it? What can you do to avoid PPC fraud? An opinion by John Scott.

Forums For SEO
Considering adding a forum to your site? It's not just free content - it's also a learning experience! Blah, blah, blah...