|
| |
A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive.
Each web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.
Choices about Cookies
- You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.)
- If you reject all cookies, you will not be able to use Yahoo! products or services that require you to "sign in," and you may not be able to take full advantage of all offerings. However, many Yahoo! products and services do not require that you accept cookies.
Yahoo!'s Practices Regarding Cookies
Yahoo! uses its own cookies for a number of purposes, including to:
- Access your information when you "sign in," so that we can provide you with customized content, such as My Yahoo!.
- Keep track of preferences you specify while you are using Yahoo!'s services -- for example, the local zip code you want to use in Yahoo! Yellow Pages or Yahoo! Movies.
- Display the most appropriate advertising banners and content, based on your interests and activity on Yahoo!.
- Assist merchants in Yahoo! Stores and Yahoo! Shopping to process the items in your shopping cart.
- Estimate and report our total audience size and traffic.
- Conduct research to improve Yahoo!'s content and services.
- Require you to re-enter your Yahoo! password after a certain period of time has elapsed to protect you against others accidentally accessing your account contents.
Other Companies' Cookies on Yahoo!
- In addition to Yahoo! using cookies, we allow certain other companies to set and access their cookies on your computer.
- Those companies provide auditing, research and reporting for advertisers.
- Advertisers' and researchers' use of cookies is subject to their own privacy policies, not the Yahoo! Privacy Policy.
- Click here for more information on other companies' cookies on the Yahoo! Network.
|
