infomercials direct response advertising& marketing consulting

By combining our complete understanding of infomercials direct response marketing and advertising with a commitment to return on investment (ROI) we guide every client through critical upfront operational creative and financial decisions. This detailed process improves the potential for success before direct response investment dollars are committed.

Every client receives our consultative services beginning with a synthesis of relevant information about product features/benefits, strategic and financial goals. Based on findings a client may select a deeper level analysis to assess the viability of their infomercials or direct marketing program and campaign strategies. The outcome most often provides a detailed marketing plan outlining recommendations for front-end and back-end Direct Response elements and may include alternative scenarios for:

Positioning product
Price strategy
Offer development
Upsell opportunities
Targeting consumers
Media recommendations

A rigorous analysis of program metrics is also performed:

Advertising allowable
Conversion rates
Cost per targets
Investment requirements
Investment returns

Dec	FEB	Dec
	07
2003	2005	2006