We Build Pages offers
Website Usability Analysis Reports
by Emma Kane
Online Marketing Consulting
Emma Kane specializes in online marketing
with a focus on new customer acquisition and existing customer retention.
With extensive ecommerce experience both as an internal and external
consultant, including Amazon.co.uk, Emma can work with you to develop
your customer base and optimize your online spending.
Services
Ecommerce site review and optimization
Is your website working well for you? Could you improve site conversion
or your checkout process? Emma can work with you to improve customer
communication, you online marketing strategy and your site conversion.
A first step is an in depth site analysis of your site, examining the
site in detail, looking at spending and ROI
on online marketing, benchmarking the usability of the site, and using
either raw log data or your own site monitoring tools to analyze all
key pages of a site. This analysis can help identify flawed checkout
design, problem landing pages, navigation and usability issues, and even
help tailor your product range to match customer expectations. This work
also leads into SEO, ensuring your site is accessible to search engines
as well as customers. A final report pulls all the analysis and recommendations
into one document, which will also help refine the site goals and strategy
moving forward.
Search engine positioning is ever more key to website success as more
and more people find products and services through search engines. In
conjuction with We Build Pages Emma will identify and rectify immediate
problem areas to improve your visibility and ranking as well as work
with you to develop a long term search engine marketing strategy.
Web statistics analysis and data mining
The server logs that already exist on your website can tell us a lot
about who visits your site, where they find your site, how long they
stay, what pages they visit and why they leave. Accessing and interpreting
this information is key to understanding how your visitors interact
with your site, and where and how site improvements can be made.
Online customer acquisition and retention strategies
Acquiring and retaining good customers is central to the success of any
ecommerce site. Emma can advise on and develop strategies for success
and continued growth, including reawakening "sleeping" customers,
growing your customer base, and ensuring effective customer communication.
Usability studies
If your site is difficult to use or navigate you could be losing visitors
or customers. Emma can help you to optimize your site so your visitors
find what they are looking for and revisit time after time, rather
than leaving frustrated at a bad user experience.
About Emma Kane
An internet user since 1993 and a full time internet consultant since
1995 she's seen the internet grow from something which no one had
heard of, to the network almost everyone uses everyday.
Emma's spent ten years in internet research, ecommerce, online marketing
and business development including a year at Amazon, so she knows her
way around regulations as it relates to ecommerce and the data protection
act as well as having much technical and marketing knowledge and experience
developed over her many years in this industry.
With years of hands-on technical experience Emma is proficient in explaining
technical issues in plain English and finding the right technological
solution for your business needs. Emma's
marketing and business development background ensures in undstanding the
commercial needs of your business, and can help you balance these against
marketing requirements and technical constraints.
Emma resides in Oxfordshire England, however, due to the nature of the
internet, it is possible to offer her site analysis consulting services
remotely.
Past Experience
1995-1999 Pira.co.uk New Media Internet Analyst
1999-1999 Advantage@the Edge (Company now defunct) Online Consultant
1999-2001 Nutravida.co.uk (Ecommerce dotcom now defunct) Business Development
Manager
2000-2001 Amazon.co.uk Business Development Manager
2001-2004 MTV Networks Europe Online Business Consultant
September 2004 - iknowthe.net Freelance Ecommerce Consultant
January 2005 to Present - We Build Pages Ecommerce Website Usability
Consultant for company and clients.
Prices and Solutions
We will then tailor the daily rate to take account of the size of your
site, and can do an initial site assessment in less than a day on
smaller sites. If you have a specific problem or request which she need
to read up on to help you, then the learning is done on our time, the
implementation on yours.
Costs - $200 per hour
Small Business Consulting -
5 hours $1000
Medium Business Consulting -
10 hours: $1800
Large Business Consulting -
Contact us for an estimate.
Plans
Contact for more
information on any aspect of Website Usability services or for an informal
discussion about your online business, and any current issues you may
have, and she'll tell you how she, and the team at We Build Pages can
help.
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