Sports -Themed Parties and Gifts - Evaluate your Ethnic Approach
by George Doudy, (Cheap Web site Promotion)

When you're about starting an online sports-related gifts and memorabilia business you better be aware of different ethnic groups and cultural preferences. According to the latest results of an ongoing research conducted by several American and European universities and research centers these preferences vary greatly depending on the part of the world your potential customers might be living in.

Interesting, that most hard-core sports-viewers of soccer games are in China (63% of all adults). And soccer is well loved in Western Europe and Latin America. However, the US remains not quite so impressed with soccer getting the lowest penetration of 8% and a sports popularity ranking of 39th, coming behind the top sport NFL Football (45%) and other sports as diverse as monster truck racing and the rodeo.

TV sports popularity rankings are very telling. Although in Western Europe soccer ranks first in all countries surveyed, the next most popular sport watched on TV is ice skating in France (29%), tennis in Spain (14%), motor racing in Germany (29%) and Italy (36%) and snooker in GB (26%). Looking at Latin America, where soccer again comes first, in Chile and Brazil the next most popular is tennis (31% and 18% respectively), in Mexico it's baseball (13%), in Colombia it's basketball (16%) and in Argentina it's car racing (25%). Other countries where soccer comes out top are Bulgaria with its second most popular TV sport being skiing (31%) and Turkey, with volleyball coming in at a very distant 13%.

Apart from the US there are three other countries where soccer is not king - in Sweden it comes second place to ice hockey (42%), in Russia it sits second behind figure skating (33%) and in Japan it ranks third after baseball with an impressive 46% penetration and marathon running (27%). Lastly, in Canada it ranks 15th at 16% with ice hockey (NHL) coming top at 57%.

Choose promotional gifts only based on the audience you're planning to service. If you decide to go global, do not underestimate these powerful influences and motivators.

If you're interested in more specific ways to generate better qualified sales leads for worldwide audience, you're welcome to ask me a few questions. I will always give you more of thoroughly researched facts and ideas how to generate better sales leads.