This year's Daily Mail Ski Show features over 100 stands that enable visitors to get hold of all the latest equipment, tips on how to find the perfect slope, and stresses the importance of travel insurance.

Too many people overlook the value of travel insurance. Why would they need it? On the one hand you're throwing money away on a possibility, and on the other hand it can feel like you're tempting fate.  But when you buy travel insurance you buy peace of mind against the "what if's" and the very real dangers that exist for people spending holidays on the slopes, no matter how experienced they might be.

James Richardson, Insure & Go director, said: "In a recent study into Snowboard Attitudes, 50% of the 256 individuals questioned reported that they had needed medical assistance after taking a fall whilst snowboarding*.  The Foreign Office details the cost of medical care can be up to £10,000 for the treatment of a broken leg or wrist in Europe and up to £30,000 in the U.S.  With a cost this high, insurance becomes a 'must have'.  After your air-ambulance rescue, your medical care and your re-scheduled flight home, comes the potential cost of legal fees.  An accident can take a long time to go away, no matter how quickly you might heal."

On the 25 th of October, the Daily Mail ski show opens at Olympia in London. Insure & Go will be ready to answer queries and discuss travel insurance at stand 450. As well as offering instant quotes for skiing holidays, Insure & Go will also be staging a number of competitions with sets of skis and snowboards up for grabs.

The event also provides an opportunity for visitors to investigate Insure & Go's latest product; Scratch & Go cards. The cards provide quick and hassle free cover and can be purchased from over 40 WH Smith airport stores and major London train stations. For instant activation and cover, all that travellers need to do is scratch off the card's panel to reveal a validation code and then contact Insure & Go. This can be done swiftly and easily via the Insure & Go phone lines, web site or with a WAP phone. Insurance cover is immediate, providing comprehensive benefits to secure peace of mind for the holiday.

*from Dr. Mike Langran, 

About Insure & Go

• Insure & Go will reimburse travellers, up to the maximum limit specified in its Schedule of Cover for:
  • Additional travel and accommodation expenses necessary to continue the holiday
  • Relocation costs, if forced to as a result of a natural catastrophe including floods, storms, fire, lightening, explosion, earthquake, tempest, hurricane or major outbreak of infectious disease
• 'Kids go free' on all policies. Up to three children receive complete cover when travelling with one parent.Insure & Go policies can be sold to anyone up to the age of 69.
• A 24 hour help line is available to assist with any legal advice or medical assistance required.

About Scratch & Go

• Scratch & Go cards can be instantly activated via the Insure & Go phone lines, web site or with a WAP phone.
• Scratch & Go cards are available with eight levels of cover, ranging from 10 days European cover for one adult to annual worldwide family cover including wintersports.
• Scratch & Go cards offer competitive prices with some policies representing a saving of more than 50% on policies bought from high street travel agents.
• Scratch & Go cards are sold at WH Smiths' airport and railway stores, they come complete with easy to follow information advising travellers which policy is best for them and what is and what is not covered.