Case Studies - eCommerce Internet Solutions

New Balance Chicago is a local Chicagoland retailer and online retail partner for New Balance Athletic Shoe, Inc. New Balance Chicago is an independently owned and operated licensee of New Balance Athletic Shoe, Inc., and a privately held company headquartered in Chicago, IL.

Their mission is to be the #1 Chicagoland source for top quality merchandise from New Balance. They achieve this through their staff of experts and extensive inventory of New Balance footwear (in all sizes & widths), apparel and accessories.

Like many early adopters of the Internet retail model, SuitYourself has been serving the Internet community since 1995. After a careful market analysis, the company realized the all-important need to upgrade its existing website and turn it into a more effective e-commerce tool for distribution and targeted promotion. SuitYourself, the primary retailer of the most elegant men’s clothing, partnered with MachroTech to develop an equally elegant e-commerce website that would convey to its customers the high style and prestige of a top clothing designer.

Machrotech provided SuitYourself with a comprehensive and reliable e-commerce application with a unique interface that allows customers to search through the variety of fashionable clothing by item, designer, or size. The new enhanced system enables easy and fast data input of the latest SuitYourself.com designer catalogues, which is a quantum leap from the old application. The new classy look of this site became the power engine for the company’s extensive on-line marketing campaign.
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"Wellness Music, LLC was formed out of a lifelong passion for music combined with the joy of empowering people to create their own health and wellness." With this mission statement in mind, Wellness Music contacted MachroTech for the development of a unique e-commerce website that would convey to its customers the unique characteristics of its relaxation music CDs.

The result was www.wellnessmusic.com, a simple, yet powerful
e-commerce application, with an enticing design, which immediately started generating a constant flow of orders. .

As one of the leading manufacturers of designer jewelry, SR Designs is well-known within the exclusive community of diamond traders. In order to better disseminate their product catalog, SR Designs hired MachroTech to develop a password-protected, easily updatable website that would allow jewelers to access product information in real time, under secure conditions.

A unique feature of this website is its ability to generate printable catalogs in PDF format, directly from the web. A visitor can assemble a custom list of jewelry which can then be instantly downloaded as an Acrobat Reader file.

Costumezone needed a powerful application to capitalize on end-to-end integration in the web-landscape. This site is a superb example of MachroTech's supply chain integration capabilities. The main objective was to bring the entire business process online and eliminate the need to manage any part of the business through traditional means. The MachroTech solution allows CostumeZone to fill customer orders in real-time, even in peak season! CostumeZone is now able to fulfill last minute requests in record time!
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Mid America Web Solutions contacted MachroTech with the goal of providing a safe and secure internet portal that will allow sports card traders a place to trade their collectables. The answer was a customized B2C and C2C e-commerce solution. MachroTech developed a multi-tiered database application. This software provides ease-of-use for end users and convenient administration for site administrators. Buyers are able to search for their desired cards, and sellers are able to upload images of their collectables for bidding, selling, and trading. All users are encouraged to create a public profile, allowing users of common interests or collectables to easily find each other. To ensure the safety of users, once a transaction is complete, buyers and sellers are asked to rate each other, giving avid users the opportunity to watch their ratings soar! Complete with tokens (virtual money), the site creates both a fun and safe environment for children and sport enthusiasts of all ages. Currently undergoing more expansion, with features like e-mail forwarding and chat on the way, TradeYourCards.com promises to become a leading sport collectible and trading site.

CoCo1 ( Contractors On Call Online) provides an environment for home improvement experts and homeowners to find each other. Kobico Network, Inc. approached MachroTech with the goal of building a website that would allow homeowners to search for the right professional, based on the most comprehensive information. The result was CoCo1, an innovative and technologically advanced solution that redefines the standards for specialized on-line portals. As with all of its projects, MachroTech did not compromise on quality, making coco1.com one not just a performance-enhanced website, but also an aesthetically pleasing one.

Realty Centre is an important real estate brokerage company based in New York City. The emergence of an extremely favorable market for real estate property motivated Realty Centre to contact MachroTech. MachroTech created a website that would reduce Realty Centre's marketing costs and enable their customers, to access property listings securely and conveniently. The result was FSBOhouse.com, a technologically advanced Internet destination that eliminates the brokerage chain and constitutes a meeting place for the buyers and sellers of real estate property. With thousands of listings at their fingertips, buyers can search for the perfect property and then take a virtual tour via animated spatial images. Sellers, in turn, have a convenient, user-friendly tool for gaining high exposure and drastically reducing sales commissions.

GolfingVacations.com is a one-stop destination for avid golfers. From tips and tricks to insights on the best courses in the world, GolfingVacations.com has it all.

UsedCarsAndTrucks.com provides an easy, convenient way for both buyers, sellers, and dealers to post and view ads for car sales. Powered by an intuitive search engine, the site allows anyone to find that perfect vehicle in minutes.

Responding to the need of easily spreading the word about hip clubs, restaurants, shows, and other ways of spending a night in town, MachroTech created CityNightlife.com. The site features an intuitive category structure for listing events in the major US cities.