To me there is no in between in regards to
optimization, either a webpage is optimization or it isn't. A
professional SEO will not give you a choice of options when it
comes to what they optimize within any given webpage. You will only
see options available from unprofessional SEO in the range of what
actual modifications are made to each webpage. At no stage should a
user have a choice when it comes to what is modified, with the
exception of copywriting. The website owner is the professional in
relation to the content within each webpage or product item, so the
website owner must provide this information to some extent. The SEO
copywriter would then enhance the written material supplied, with
relevant keyword phrases, to suit search engine characteristics and
current search criteria.
Many changes that an SEO will make to a website will not even
affect the actual look of a webpage. Some required SEO might impact
the website owner's taste, however; the website owner must be
conversant with what they are employing an SEO to accomplish to
start with. It is very much a give and take affair between the SEO
and the website owner. As a website owner, remember who the
professional is and what service you’re looking for. I am
often asked by owners why I need to change something, my answer is
generally "you employed my services to get your website high
ranking, not the other way around", simple as that to me. If a
person does not want high ranking for their website, then stop
wasting my time and your time looking for an SEO, and be happy with
no publicity for your website from the Internet.
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Let’s discuss what to look for when you view
an SEO website and come across packages. As stated already, the
level of optimization should never be given as a choice. The only
choices you could possibly have for packages from a professional
SEO are the amount of pages an SEO will modify. Example, bronze
< 10 pages, silver < 50 pages and gold < 100 pages, then
with a possible quote for larger Websites. Other options include
but are not limited to whether you are submitted through the long
waiting free submission or paid rapid inclusion, a manual directory
submission campaign or an in-depth report on your website to allow
you to see what is wrong and structure your budget to suit, etc.
These are not the same as offering different levels of optimization
to a webpage. Stay away from any SEO that offers such
services.
Please ensure that you check everything that an SEO is offering
before payment. Treat it no differently to shopping around for a
new car, because the cost can vary between $50 to $10,000 or more,
depending on what your purchasing and the size of your website and
nature of optimization it requires. The best means is to find
comparable products and services with other businesses and examine
costs. Then take the best product or service that suits your
requirements, not necessarily the best price.
This article may be reproduced in whole or part providing all relevant compliments are acknowledged to the author Anthony Parsons. A return link may be made for partial entries returning to this document or when used in whole, a link to our SEO homepage at http://seo.anthonyparsons.com is required.
