Introduction
This article makes part of a series of 20 articles. The
subject of this series is the creation and promotion of a website as a
cost-effective method to establish a profitable home based business on
the Internet.
In my previous article, “Achieving financial freedom with Network
Marketing on The Internet – Part 13 – Start building your link
popularity - Search for the right partners”, I have presented to you
the method to find the right websites to exchange links with.
In this article I will present you the method to find the right
websites to exchange front-page links with.
Front Page Link Exchange – When to do
it – How to do it
Apart from the normal link exchange
between two websites, there is also the “front page link exchange”
(FPLE) possibility.
There are three issues to be taken in
consideration before trying to implement this kind of link exchange:
1. The correspondence of the two web
pages involved in a FPLE, regarding their Pagerank (PR).
If your home page has a PR of 4 and your
request a FPLE from a website that has a home page with a PR of 6,
probably you won’t receive even an answer (unless you have a good
position in the listings of the Search Engines for your keyword and
receive much traffic. In this case you must make this comment in your
FPLE letter and there are chances that the other webmaster will accept
your request).
For this reason first your home page must reach the PR of 5 (using the
regular link exchange procedure) and start by requesting FPLE from
websites that have a PR of 5 and few outgoing links in their home
page.
It is a good technique also to create
some web pages in your website with similar keywords to your home
page. If you have a home page with a PR of 5 or 6 and you receive a
FPLE request from a website that has a home page with PR of 4, you can
negotiate with that webmaster the possibility to put his link in one
of your other pages with PR of 4 until his web page ranks 5 or better.
Then you will transfer the link to your home page. Of course, in
exchange he will place a link to your home page in his home page.
2. The correspondence of the two web
pages involved in a FPLE, regarding the number of their outgoing
links.
Every web page has a strength that comes from the incoming links
(the pages that link to this page). And the strength of this page is
equally divided to each outgoing link (each link from this web page to
another one). If your web page has a PR of 5 and links to 10 pages,
then each one of these pages takes from your home page 1/10 of its
strength. If the same web page has 50 outgoing links, then each one of
them receives the 1/50 of your page’s strength. As you can
understand, the less the links a home page has, the better, if you
intent to exchange links with this page.
If your page has a PR of 5 and 80
outgoing links and you request an FPLE from a website with a home page
of 6 as PR and 40 outgoing links, then the trade is not exactly fair.
You get 1/40 of a 6 and give 1/80 of a 5. This is not the whole truth,
but it is an important aspect in a FPLE. There are pages that have a
PR of 4, yet they are very good placed in the listings of a certain
keyword and receive many visitors. A good link from such a page can
bring you a good portion of its visitors. In that case, if you decide
to exchange front page links with that webmaster, you will request
that your link is positioned as closed to the top of this page as
possible. Be careful with front page link exchange not to end with one
hundred links in your home page. This may become dangerous. You’re
risking to get banned from the Search Engines or affect the importance
of your page, since the links will out weight the content of the page.
3. The total number of outgoing links
in your home page
As I mentioned in the end op the previous
paragraph, the total number of outgoing links in your home page is a
parameter to take in serious consideration. You have to include in
your home page a lot of text, other wise a big number of outgoing
links may cause your home page to be banned from the listings of
search engines or get a lower position in the listings. Always
remember that there are human beings that read your home page and it
has to be nice and readable. A page full of links and with little and
outdated content will cause your visitor to leave and your main target
will not be achieved.
Another issue to take in consideration is
to place your link partners in a relatively good position in your home
page. Do not place them at the bottom of your home page. Also do not
use small letters for these links. Many webmasters do that, because
they do not want these links to be observed by their visitors. This
way they harm their link partners and I do not consider this a proper
behavior for a professional who want to reach the top and stay there.
Observe where I list my home page links partners in my home pages at
.
I place the links in prominent positions, just after the text of my
home pages. Now, follow some of these links and see where these
webmasters put the links corresponded links in their home pages.
If you want to build good relations with
other good websites and webmasters, treat them with decency. It will
pay you back in time. They will support you when you will need them.
Here is an example of requesting a
front-page link exchange:
------------------------------------------------------------------------------
Greetings
My name is Tasos Vasilopoulos from http://www.netincome.gr
I recently visited your site and
wondered whether you might be interested in becoming a link partner
with me by exchanging links from our home pages.
I have already placed a link towards your
website in the home page of my websites, under the "recommended
sites" section.
Please check if the link is properly set
up at:
http:// www.netincome.gr
The linking information of my website is:
Linking text: "Home Based
Business Opportunity"
URL:
Description: "Build a profitable
business completely on the Internet from the comfort of your own home
office - Earn income globally, 24 hours a day!"
I will be waiting for your response.
Thank you for your time and consideration.
Tasos Vasilopoulos
--------------------------------
Next article in the series “Achieving
financial freedom with Network Marketing on The Internet” :
Part 15 – Hiring links from other pages – Pay to become important.
--------------------------------
About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as
Group Leader of SFI Marketing Group. His main method to promote his
home business on the Internet is websites properly optimized to obtain
a good rank in the listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method
and find more resources on proper domain registration, effective
website design and search engines optimization in his website at
Dear visitor welcome in my web pages,
- 