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Step One contains basic, though compulsory, information before you jump in feet first to making adjustments within your website and any online marketing campaign. Good thing this is being released in conjunction with Step Two so your not hanging out for some hands on!
Why is it that so many people have trouble with optimizing their own website? Well, as my Unique Selling Proposition (USP) states "What works for one! May not work for another! SEO is not created equal" pretty much well sums it up. For those that want to take the time to learn how to optimize their own website, then there are many facets that need to be taken into consideration. Each will be discussed in detail throughout the series of articles, so keep your eyes peeled for future releases. Your first very important lesson begins now. Information!
Notice the heading of this article? Search Engine Optimization Basics. Optimization is only one part of a complete Online Marketing campaign. If you can handle parts of your own optimization, then it will save you money, but if you can't achieve the desired goals, outsource it and do it fast before you lose more time. It is no longer that you just want an SEO firm nowadays, as you actually should be chasing a Search Engine Marketeer (SEM) to handle your your complete online solutions. A complete Internet marketing campaign makes up, but not limited too:
Website optimization for performance within the search engines
Writing page copy that sells
Paid search engine promotion
Free Internet promotion
Paid Internet promotion
Affiliate campaigns
Articles, newsletters and online promotions
Email campaigns
and much more...
SEO is a great start in the right direction and unfortunately the stopping point for many website owners. What you must always keep in mind is this, "To make money, you must spend money" and we all know that is true in many aspects. To make money in the stock market, we don't save our pennies then invest. We borrow, invest and make more on what we owe to pay the capital plus interest and make a profit, continue reinvesting the capital and so on. You do it everyday with your business and the same goes with any online marketing solution. Return On Investment (ROI) is what its all about. No point having the highest rankings possible, if your website is unprofessional for your market, unnavigable or just not user friendly and visitors leave as soon as they land upon the pages. A bright colourful website with stars, bubbles and things that move with your mouse is fine for a children's or fun niche website, but not suitable for a corporate site, and vice versa.
Now be aware, most of what I say will be focused towards businesses and websites that create money for an end result. However, the information contained in this article and all future steps, is applicable to all websites great and small. The limiting factor is generally the cost. Well, the great thing is that I'm going to show you through this series of articles that you can reduce the cost of your online marketing if you aren't afraid of a little work and sitting on your hands and waiting. You can have relevant traffic on your site in no time if your willing to listen, learn and stop listening too those unprofessional sorts that claim quick fixes, because there is no such thing on the Internet.
