| Is AdSense right for my business?
Google AdSense helps you maximize your website revenue by enabling
you to display ads that your users will find useful and
relevant. But don't take our word for it. Read how website publishers
use Google AdSense to make their businesses more successful.
Goal: Enhance content site with targeted ads
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- Business name: Healthcommunities.com
- Business type: Specialty information for healthcare consumers and medical professionals
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Healthcommunities.com manages 15 channels of specialized medical information on topics including cardiology, neurology, women’s health and oncology. It required a reliable source of quality advertising that was appropriate to every channel – and found it with AdSense. Read more | Download PDF
Goal: Engender user loyalty by providing a quality site experience with contextual advertising
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- Business name: hireCentral
- Business type: Career resources for medical, biotech and pharmaceutical professionals
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A nationwide "talent hub" for professionals including nurses, pharmacists, and biotech workers, and medical assistants, hireCentral was averse to untargeted advertising to build revenue. But running AdSense contextual ads fostered a better user experience – and greater loyalty to the site. Read more | Download PDF
Goal: Generate revenue from a topic-focused blog
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- Business name: PVRBlog.com
- Business type: Daily blog about personal video recorders
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Veteran web developer Matt Haughey knows plenty about building sites, but wasn't sure how to make money on his blog – especially because his audience is typically critical of untargeted advertising. By joining AdSense, Haughey gained ad revenue and kept his readers' respect. Read more | Download PDF
Goal: Grow an avocation into a revenue-producing business
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- Business name: SeatGuru.com
- Business type: Aircraft seating information for flyers
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As a frequent flyer, Matt Daimler pays attention to where the best (and worst) seats are on planes. He created SeatGuru.com to share his knowledge. As the site has grown, so has the need to make money to maintain it. Daimler uses Google AdSense to build revenue – and his business. Read more | Download PDF
Goal: Invest more in his business with targeted ad revenue
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- Business name: TestMagic.com
- Business type: Online and offline test preparation classes for the GRE, GMAT, SAT and others
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Long-time teacher Erin Billy developed a successful business providing extensive test preparation for college and graduate school applicants. TestMagic.com drew plenty of customers, but that entails site upkeep. He turned to Google AdSense to build a reliable revenue stream. Read more | Download PDF
Goal: Earn new revenue with contextual ads that complement the site content
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- Business name: RealAdventures
- Business type: Vacation planning portal
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Vik Kachoria built RealAdventures.com for a growing global community of leisure travelers who seek information about vacation options everywhere. Using Google AdSense, Vik now profits from running relevant ads within his pages that complement the content he offers for thousands of destinations. Read more | Download PDF
Goal: Show readers useful ads and reduce unsold inventory
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- Business name: Broadband Wireless Exchange
- Business type: Wireless broadband service and equipment
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Broadband Wireless Exchange founder Robert Hoskins was determined
to provide advertising that added value to the tens of thousands
of content pages his readers see. He met his goal to serve content-targeted
ads with Google AdSense, and at the same time found a way to earn
revenue on ad space that was previously unsold. Read more | Download PDF
Goal: Gain and share ad revenue with publishing customers
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- Business name: Our-Hometown.com
- Business type: Online publisher for local weekly newspapers
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In order to attract local newspapers to publish their papers (and
to draw in their thousands of readers on his site), CEO Steve
Larson is eager to find ways to share advertising revenue. Google
AdSense has become a profitable addition to his offering... Read
more | Download PDF
Goal: Grow and maintain predictable website ad revenue
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- Business name: WiFinder
- Business type: Global directory for wireless and public
access Internet locations
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WiFinder chairman Scott Rafer had no sales team to make ad revenue
something he could count on. Using Google AdSense, Rafer now runs
ads related to the entire WiFinder site, winning steady cash flow
and revenue for extra staff... Read
more | Download PDF
Goal: Make a rich content site more profitable with little effort and no new overhead
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- Business name: PetPlace.com
- Business type: Online resource for pet news, health and wellness information
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Based in Weston , Fla., Intelligent Content Corp. is a major provider of e-learning, interactive marketing and custom technology solutions for the animal health industry.
These solutions bring together pet owners, veterinary professionals, and industry sponsors... Read
more | Download PDF
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