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Technology System
Revenue Programs
National Content
Service & Support








Case Study-WAVE 3: Louisville, KY

Case Study-WTKR: Hampton Roads, VA
 February 8, 2005
 

The Mission
WorldNow's mission is to enable local broadcasters to easily deliver targeted, branded information to anyone, anywhere, anytime. 

Our solution is straightforward. Our results are powerful.

WorldNow hosts and supports a cost-effective solution that allows stations to easily manage and publish their Internet content. Through our innovative business model and complete affiliate solution, local media companies are able to leverage their core assets in an entirely new medium.

The Model
Together, we create a unique local Internet business. The end result of this partnership? Broadcasters extend their reach, increase their audience base, build new revenue streams and ultimately grow their television business.

The Solution
Our robust technology system, innovative revenue programs, national content offering and extensive service, and support enable broadcasters to build an integrated, cost-effective Internet presence and distribute content across multiple platforms.


WORLDNOW AD NETWORK
147 Local TV Web Sites
139 Million Monthly Page Views
15.5 Million Unique Users
1 Million+ Monthly Video Streams
U.S. Households Reached
  34 of the Top 50 Markets
  68 of the Top 100 Markets
  89 of the Top 150 Markets
Source: WorldNow, Jan 2004
GENDER 67% Female
33% Male
AGE 77% 25-54 yrs.
14% 55+ yrs.
8% 18-24 yrs.
EDUCATION 74% attended, graduated college+
HOUSEHOLD INCOME 63% earn $50,000+
HOME OWNERSHIP 65% own a home
OCCUPATION 30% Professional, Small Business, Executive/Managerial
30% Technical, Sales, Clerical, Administration
CHILDREN 55% have children under age 18

Sources: Frank N. Magid Associates, User Profile Survey, Nov 2003 & Nielsen Netratings, Nov 2003

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