Are you familiar with the phrase "a picture is worth a thousand words?" If your website is currently marketed with this phrase in mind, then it is unlikely that your website is performing to its potential. Search engines are unable to read pictures, only the text that describes a picture. To effectively establish your website within a search engine, the picture must be represented as written text, by using quality search engine copywriting.
Search engine optimisation by itself cannot maintain a websites ranking stability with the current market competition. To this end, effective copywriting techniques incorporated within every page (where you would like traffic delivered to) will most definitely provide stability. The old tactic of placing keyword phrases throughout your entire site is no longer an effective tool and with most search engines it is considered spamming.
SEO Copywriting is not the same as copywriting a general market advertisement. Essentially, the purpose of writing for the search engines is to provide quality content pages, for search engines to read and visitors to be interested in when they do find a page. Normal copywriting techniques are not competing in search engines, nor are they being analysed for applied semantics or latent semantic indexing in conjunction with other important facets. Didn't know about that semantic connectivity that's now essential, especially with Google? Keywords or links, by themselves, will not currently solve any problem fast in Google. Page content, link text, site themes and so forth are all essential ingredients to capture top Google rankings.
The most preferred method of SEO copywriting is to edit existing text. Lets face it, your the professional in your market, not us. We manipulate your existing written text, modify and enhance it and as a result provide significant performance increase within the search engines. Editing your existing page, saves us time and you money. We will conduct keyword analysis, rewrite the page (approximately 500 words maximum), modify headers and enhance internal link text.
Our copywriting techniques will achieve improved rankings for non-competitive keyword phrases only. These should also incorporate the use of a location to target your market (ie. Sydney, New York, etc). Our copywriting statistics are proven time and time again. Charges for copywriting services, Per Page, Only US$80.00 (approx Aud$120.00)
Copywriting for the search engines from scratch is only advised for new websites, pages with very little text or existing copy that is less than adequate to edit. Writing page copy from scratch is a time consuming task. All aspects that make up good page copy need to be established, then written into clear, concise sentence structure that will both read and emphasise your product or services well. We will conduct keyword analysis, approximately write up to 500 words standard, write headings, sub-headings and write keyword rich internal link text.
Our copywriting techniques will achieve improved rankings for non-competitive keyword phrases only. These should also incorporate the use of a location to target your market. Charges for copywriting services, Per Page, Only US$120.00 (approx Aud$180.00)
With professional editorial and writing services, and keywords strategically placed within a page, high rankings, stable and consistent results are what you can expect. For low to medium search terms or keywords Professional Search Engine Copywriting is your answer. For more competitive keywords, search engine copywriting techniques provide required stability and semantic connectivity to assist with other optimization techniques. Forget spamming, copy write instead.
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Professional SEO copywriting can certainly hold it's own. What you must always remain conscious of, is that SEO copywriting is not the one solution to all problems.
Many factors affect the ranking of a webpage. Each search engine analyses a webpage differently, according to their own criteria.
You will always come across an SEO that is blind sided by optimization and simply cannot look outside the square. Most problems can be fixed or manipulated to achieve the same aim when it comes to search engines.
Search engines do not like flash, as the webpage remains in a file and not HTML. The simple solution to this is to make a HTML website and keep your flash. This serves two purposes. First, it gives the search engines something significant to read and rank your website. Second, it allows visitors who don't have broadband connections, to view your website information quickly.
Another common misconception is PHP and dynamic URL's. Some SEO
believe that dynamic URL's will not be read by [Pullout: high rankings, stable
and consistent results are what you can expect]search
engines. Honestly, that is old thinking and you need to keep
shopping. PHP will rank quite well once indexed. One problem that
limits spiders from indexing are more than four to six characters
after the "?". By limiting these characters you allow spiders
an increased chance at indexing your site. Another good
method is to build a sitemap linked from your homepage to each page
that you want indexed.
The simple fact is that many SEO's will use, and prefer HTML, because it is the preferred language with the search engines and the easiest to optimize. Take a close look at 99% of SEO's websites and you will find they are in HTML coding.
One of the biggest problems with optimization is a clients' personal taste. Many SEO will tell you that they often have problems with clients when it comes to modifying a website. When you employ an SEO to optimize your website, both parties need to have a realistic outlook as to what is achievable and what is expected. Headings, text, layout, design, images and more may need to be modified depending on the competitiveness of your keywords.
If anything, a professional SEO will only ever improve your websites performance and achieve higher visitor throughput, which in turn, increases sales. An SEO can only get the visitors to your website, your professional conduct of business is what will keep them there. The best services in the world will not hold your customers, if you do not have a quality product and provide value for money. Old business practices, once used to maintain a customer base still need to be applied
