Police Sunglasses

POLICE was introduced to Europe as a product based on a depiction of an “aggressive urban” American lifestyle in the beginning of the eighties. Since 1999, Bruce Willis has served as the spokesperson for the POLICE brand. David Beckham, the Manchester United and England soccer star, is currently the spokesman for the POLICE sunglass campaign in the United Kingdom and Japan. Police Sunglasses Collection 2004

POLICE street-style bursts on the scene!

A look with an urban, metropolitan inspiration. A vibrant reality that really was born and developed on the streets. A sharp, “nasty” style, dedicated to those consumers who don’t like compromises. Modern, enterprising and focused on the constant search for subtle signs of anti-conformism, they then find themselves belonging to the same “community”, the Police Addict tribe.

The 2004 Police Sunglasses collection is full of unisex sunglasses with a biting style. The models are strong and make a huge impact, wisely mixing the tradition of a name backed up by consolidated experience of coolest and newest fashion trends.

A gutsy style whose maximum expression can be found in the remake of a successful 1980s model: exceptional glasses designed specifically for an icon like David Beckham, a testimonial who is the perfect representative of the Police mood. The result is sensational: glasses extremely character-defining, whose design mixes dark colours with steel frames, for a winning look that makes a huge impact.

A transversal, versatile collection that interprets the tastes of a much varied public. There is also a more casual and sporty version, using aluminium temples and dual-mirror lenses, for unusual and attractive tones and mixes of colours.

Lightweight frames and simple shapes are for the customers who prefer a more classic style while still wishing to be dynamic and determined: technology and comfort combined to make attractive, clean-cut products.

Police Eyewear Collection 2004

Basics get an update with the Police ophthalmic collection, which interprets fashion through an unmistakable style combined with an inexhaustible innovative energy.

The brand successfully interprets the functional needs of an essential item with creative, high-impact solutions.

Decisive lines, underscored by streamlined temples and shaded colours, distinguish the acetate models, while lightweight frames and delicate shapes sculpt the titanium models.

The clever interplay of allusions on the end-pieces, taking up the motifs of the front pieces, is offset by the contrasting temples. The colours are the trendiest ones, like red, burgundy, brown, gray as well as timeless black.

Ever aware of lightness, comfort and flexibility, Police tips its hat to the coolest trends, creating eyewear that is perfect for those who turn to discreet and distinctive details to express a winning look, which is perfectly interpreted by its spokesman David Beckham.

Basic, casual and trendy, Police turns eyewear into a real cult object: which is beautiful to look at and fabulous to wear, an accessory with plenty of personality.

V 2915 Model with milled metal front piece and two-tone plastic temples. The unique look of this model comes from the temples, which look “lined”: solid colours on the outside and opaque ones on the inside. The outcome is a couturier effect that focuses on the lining, to give a touch of class to a sober and linear model.

Available in six colour versions to meet any request.

V 1483 Acetate nylon model with a super-trendy line and streamlined temples, with a metal logo. Great attention is given to aesthetic and functional details, like the colour of the front piece taken up at the end of the temples or the thick front side useful for mounting negative lenses without having to give up style.

Available in six colour versions, from classic black and crystal to pink, the “must” of the current season.

S1471M A slightly square-shaped model with an injected-composite front and aluminium temples: two materials that, when used together intelligently, produce an irresistible mix of light and shadows. The front is made in dark colours that fade out towards the temples. There is a contrast between the light colour of the aluminium and the dark hues of the injected composite material, which provide a gutsy tone to these glasses that are a perfect example of the collection’s metropolitan style.

S2887 Metal, wrap-around model. Clean-cut lines and determined design.