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Being able to make a convincing presentation in your customer's language, especially if you are selling a technical product, adds to your credibility and reduces misunderstanding.

You may regard English as the "international business language", but even business people who are articulate in conversational English, struggle when it comes to technical terms.

English is much less common in developing markets such as Eastern Europe and China.

A large proportion of UK businesses admit to having lost business through language difficulties.

Being seen to make an effort with foreign languages creates a favourable impression.  You are less likely to be thought a "parachutist".

Having a flexible, interactive sales presentation pre-prepared in your customer's language reduces the burden of communication on yourself, as the export salesman.

The Export Salesman site is intended to guide export marketing and export sales staff through the pros and cons of different media, including:

• how to commission a foreign language multimedia CD-ROM, DVD, video or laptop presentation to support an export marketing campaign

• the issues involved in multimedia translation, video translation and localisation into foreign languages for different export markets

• technical requirements for the use of multimedia or video in key export markets

• sources of advice for exporters

What would be the cost of a fluent video or multimedia export sales presentation in French, German, Arabic, Chinese, Finnish, Japanese, South American Spanish, Indonesian...?

Click here for a quote