A free-flow message from Jim Boykin, Internet Marketing
Specialist, and CEO of We Build Pages
OK....so you Want Links...and Lots of em...from Lots of
places.
Here are some choices you may be facing right now.
1. You can get links yourself.
You may want to be the one getting links for your site, because you know
more about "Optimization" than anyone else on your team, but
you've found that unless it's a "full time job" you're not going
anywhere fast. You spend your day viewing spam emails, trying to decide
if "it's a good trade" and wasting your precious time. You've
got better things to do than to spend your day weeding through "link request spam" or
worse yet, sending "link request spam", and finding it's not getting
you anywhere.
2. You can hire an in house Link Manager, or even a Link
Team.
Give them the right knowledge and the right tools, and that might help. Any
company that is doing this, or considering doing this, I'd recommend you
fly me out to your facility to help train your link team. Why? Because I
can guide them through the "right training" and show them the "right tools" that will help ensure
that their time isn't wasted sending out hundreds of emails where only 5%
ever have a chance of getting a response, and then getting
5 links where only 1 have any value. If you don't give them the "right" training,
or the "right" tools, you may be wasting your time, and theirs.
3. You could just buy Big Links and hope that that alone
will work.
Been there, done that. It worked well once, but it doesn't work as well anymore,
and it's getting worse.
Some observations: The sites that tend to rank at the top have lots of links,
from lots of places (as opposed to having Tons of links from a Few places).
Another thing to consider is the PageRank (PR) Distribution of your backlinks. If most
of your links are coming from PR8's, 7's, and 6's....but only a few from
the 4's and lower, then your PR Distribution is going to be "backwards" from
what it should be in the "Natural Web" (lots of smaller links in
ratio to more powerful links).
4. You could hire a Search Engine Optimization Company.
You'll certainly find "Cheaper" SEO's than us. The first thing you'll
want to ask your prospective SEO company is what is their main Optimization
Service. There are thousands of SEO companies that are very good at "On Page Optimization" and that's great, but there's only a small handful
of SEO companies that focus on getting sites links, and far fewer who go
beyond "link trades" or "buying Big links". If you know
you Need Links, and you're prospective SEO company doesn't sound
like they are aggressive in getting you those links, then they may not get
you anywhere.
5. You could Hire Us to get you Text Link Advertising.
I believe that our solutions are the best in the world. Read on.
We are Serious about Link Advertising...Very Serious
We believe that obtaining links to your website is the most important aspect
of any search engine optimization campaign.
Let me tell you a bit about our company and our focus.
- Our Specialty is Internet marketing services,
which encompasses many areas....pay per click (PPC), shopping feeds, SEO, email,
link advertising, directory submissions, etc.
- Our specialty inside of Internet marketing is search
engine optimization - That is our focus of services...in
fact, over 90% of our business is from optimization services,
with about 5% being PPC, and 5% being website design services.
- Our specialty inside of search engine optimization is obtaining
links. In fact, about 90% of our work involving search
engine optimization services involves obtaining links.....why?
Well, we feel that links is about 90% of the factors involved
in your rankings in the major search engines. That's why we focus
on LINKS.
History First:
Before I get on to what services we can specifically offer when it comes
to links, I need to explain to you where we've been and where we are, as
far as our style of getting links.
A few years ago we were big into the link trading business.....hey,
you link to me, I link to you, and we're both happy....we loved it...webuildpages.com
was an "8", we had over 100 clients with "7"'s
and we'd trade, trade, trade....and yup, we racked up a lot of links.
Everyone wanted to trade with us, and our clients...in fact, so many
that we got more spam than fish in the ocean....we'd spend our time
reviewing link offers and responding to email saying "No, no,
no, no, no, no, no, no, no, no, YES, no, etc...."
After about 6 months of link trading, we dropped out of that "game" for
several reasons.
We don't do link trades very often today. Maybe one out of every 20 or so
links is an exchange, but only if it seems really relevant to trade for one
reason or another.
We moved from Link Trading on to buying "Powerful Advertising
Links".We bought them for us, we bought them for our clients, and everything worked nicely for a while. Later we started to see "PR filters", and questions of "what
counts" and "what doesn't". (Don't trust the Toolbar....you're
a puppet on a string if you're believin' what its showin' you!).
Like link trading, once "Buying PR" got abused, some search engines started to take, and are still taking, action.
So where do we stand?
We like Quality links....let me rephrase
that...Lots of Quality Links.
We believe this is the way of the Natural Web. We believe
as engines get smarter and smarter, linking structures that look "natural" will "win
out"....we try to mimic the "natural web" with our
linking strategies.
So the big question you're wondering is "What's your definition
of a "Good Link?". To answer that question, I'll show you our process of obtaining links.
We identify possible Authority sites and Hubs in your
industry.
We've created our own program that we
use in house (not released to the public) which searches a major engine for
the top results. It then looks at what sites link to 3 or more of those top
sites. It then goes to every site and checks a few factors that returns us
a short list of possible "authority" sites. (for example, DMOZ
often show up as a Hub because the Homepage is Very Powerful, and often many
of the top sites have links from DMOZ. We run this report covering main keyword phrases for a business, and adding to our list of Hubs and Authorities for your industry.
Below is a Screen shots of our internal Authority and Hub tool (only a screen
shot - won't work for you...sorry).
Authority Tool
Type in a search phrase. We will find Google's top
15 results for this phrase. For each result we will find backlinks.
Then we will issue a report with the high-value sites that link to
multiple top results for the search phrase.
Here's an example of the results we get:
Top 15 results for search: weight loss
1 http://www.freeweightloss.com/
2 http://www.free-weight-loss-resources.com/
3 http://weightloss.about.com/
4 http://www.niddk.nih.gov/health/nutrit/nutrit.htm
5 http://www.niddk.nih.gov/health/nutrit/pubs/wtloss/wtloss.htm
6 http://www.weight-loss-institute.com/
7 http://www.practicalweightloss.com/
8 http://weightloss4u.hypermart.net/
9 http://www.dwlz.com/
10 http://www.weightlossforgood.co.uk/
11 http://www.weightlossresources.co.uk/
12 http://www.thecolumn.org/
13 http://www.annecollins.com/
14 http://www.weightlossguide.com/
15 http://weightlossinternational.com/
Possible authorities:
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dmoz.org |
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www.att.net |
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www.globallifestyle.net |
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www.selfgrowth.com |
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weight-loss.udub.com |
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directory.dominion-web.com |
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store.yahoo.com |
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www.incywincy.com |
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www.practicalweightloss.com |
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www.specialneedsfamilyfun.com |
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dir.nodeworks.com |
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www.slider.com |
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www.yahoo.ca |
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www.miragorobot.com |
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www.ebiztechnet.com |
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www.bizeurope.com |
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www.excite.it |
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www.jsurfer.org |
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www.directory.net |
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www.alldietsource.com |
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linkcentre.com |
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linkspider.co.uk |
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We then start making a list of those Hubs and Authorities for use in our email program by exporting the site list each time we run this program. (I'll talk about the email program
later)....but we start by finding Possible Authority and Hub websites in
your industry, and making a list of them.
Why?
There are some in this industry that feel that a top rankings can be achieved
without obtaining thousands of links, but rather by having the "Right" links
from the "Right" places. These Authorites and Hubs could be the exact right places.
Now what?
Next we look at who links to your competitors.
This is an ideal place to see who might link to you as well.
Here's how we find who's linking to your competitors.
First, we look at one of your main phrases, and we find your competitors
for that phrase (not all of the Top 10 are your competitors. An example
of someone who's not your competitor - if an Amazon page ranks in the top
10 for your phrase you're targeting, they are not a competitor).
We find your top competitors, and we look at everyone who is linking
to your competitors, then we narrow that list down to "who's linking
to more than 1 of your competitors". If a site is linking to more than
one of your competitors, then there's a good chance that they will link to
you too.
Check out how our program works. Here's an example below:
Results that are generated:
Sites
1 webmasterworld.com
2 seochat.com
3 forums.searchenginewatch.com
4 searchguild.com
5 highrankings.com
6 jimworld.com
Common Links
(explanation below)
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pandia.com |
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forums.searchenginewatch.com |
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searchenginewatch.com |
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searchengineguide.com |
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seroundtable.com |
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toprank.blogspot.com |
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searchengineblog.com |
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seobook.com |
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sagerock.com |
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weblogs.asp.net |
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marketingblog.com |
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seoconsultants.com |
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makemetop.co.uk |
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achieveweb.com |
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watchinggooglelikeahawk.com |
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google.pagina.nl |
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radio.weblogs.com |
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search-marketing.info |
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bazac.blogspot.com |
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spider-food.net |
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searchenginelowdown.com |
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studiocappello.it |
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open.thumbshots.org |
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sovavsiti.cz |
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toshiya.typepad.com |
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talmir.com |
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sem.weblogsinc.com |
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dailyrundown.com |
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igniq.com |
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battellemedia.com |
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andilinks.com |
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diveintomark.org |
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webtools.pagina.nl |
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psychedelix.com |
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website-promotie.pagina.nl |
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search-engine-optimization.ecommercehosts.com |
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freewwwtools.org |
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hi.is |
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guardian.co.uk |
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webhostingedge.com |
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dmoz.org |
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google-humor.pagina.nl |
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searchenginez.com |
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mysearchcode.de |
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directory-pages.com |
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ncc.com |
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hangout1.com |
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faganfinder.com |
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abakus-internet-marketing.de |
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waynesderbyworld.blogspot.com |
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traffick.com |
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cre8pc.com |
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webmaster-toolkit.com |
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search-engine-book.co.uk |
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theregister.co.uk |
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rolist.com |
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webtraffichelp.com |
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google-aanmelden.pagina.nl |
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danex-exm.dk |
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thisisit.20m.com |
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marketingwonk.com |
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markme.com |
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keresomarketing.lap.hu |
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virtualpromote.com |
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e-publishing.de |
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home-business-blog.com |
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dialdesign.com.au |
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The asterisks (*) show you which sites are linking to at least
one of the sites that you specified. An asterisk indicates that
the site directly to the left of it links to the site directly
above it.
If you click on an asterisk you will see the exact pages that
are linking to these sites.
We export this site list, then we add these URL's to THE LIST. We
may run a few more competitor reports, depending on your markets, and we
add these URL's to The List.
We've now got a pretty big list comprised of Possible Authorities and
Hubs, as well as lots of sites that are linking to your competitors. That's
a good start.
Now we go over to our We Build Pages Link Request Email Program.
I should mention that we've worked with all types of
Link Finding and Request Programs that are on the market, and they all
seem to have their "small faults". If you want, you
can see a list of these programs in our Internet
Marketing Store Page.
We took the best of the ideas of the current popular, and not so popular,
linking programs and made OUR OWN....I may be biased, but I think
ours is better than all of them...and NO, we don't sell it....I like the advantage we have by owning this ...let me show it off to you...
We can find places by either uploading THE LIST we've created....OR, we
can search for sites like this:
We can choose any phrases we want, and combine it with any of the drop down
search phases.
Now what our tool does is to scan the search results.
In the case of the example, it's going to search for "SEO Forms " in
combination with one of the drop down searches. From the search results,
our email program will find email addresses and pages that rank for that
combination of phrases.
Once we've uploaded our list, or done a search, we're presented with a page
filled with lots of these for lots of sites:
At the bottom of the long page filled with lots of email letters
like above, there is a button for:
When we click on that button, this program goes to each email that we
checked off, one at a time, and sends it out, one email every 3 seconds.
Then we're presented with a page that has all the emails and letter we sent
for our records.
Be aware that Before we send ANY emails we VISIT THE SITE IN QUESTION, and
PERSONALLY EVALUATE the value of pursuing a link on that site. Including
the SPECIFIC PAGE we are requesting a link from. We also edit the email....computer
generated emails are never accurate, they all need that personal touch to
make it "right". On a side note, our first language is English...in
fact, that's the only language we speak. (We're an American Company, located
in Upstate New York).
Is Value Just PageRank?
NO! Perhaps it's best to tell you what's Not Value in our opinion.
- If the site looks like "Link Spam Junk City" linking
in and out with "anybody".
- If the site we're requesting a link from doesn't
look like there's any relation to the site we're seeking to get links
to.
- If the page where we'd want our link to be placed is buried so deep
in the site that the value is near none.
- If the page in question has LOTS and LOTS of links. We understand that the Value of a link is "the power of the page" divided
by the number of links going out from that page.
- Or any one of hundreds of other little things that
can "tick us
off" about a page.
Here's an example of one of our emails that are sent out:
Subject line: Not your average link request - Real Value
Hi Paul,
I found this page http://www.widgets-widgets.com/widget-car-resources.htm
and I have a resource that would go good on that page. Our resource
is at http://www.car-widgets.com, and, in my opinion, this link would
compliment your page.
To thank you for linking to us, I can link to your site on our other
widget related site on this page http://www.relevant-cars.com/resources.htm
If you'll agree to this advertising exchange let us know. If you'll
use the following HTML code that'd be great.
<Suggested HTML Code for them to use>
Thanks for your time Paul,
Judy
Judy@car-widgets.com
The letter above is just an example of what we'd write. Sometimes the email
contains several deals, and sometime we can give them "Powerful" links,
in exchange for a bunch of advertising on their site....every letter and
every "trade" is unique, and personal, and yes, we've
visited the site, and found some type of relevance for wanting our clients
link there. We get tons of "Spam link trade emails" all day long, and we know
how to spot them a mile away, and we know that the people we're sending our
request to can spot "link request spam" a mile away too...so we do things to make our request
stand out, be short, simple, unique, worth it to them (clearly), and worth
it for us.
You may have noticed in the letter above that it wasn't a direct
link trade. We were offering to link to them from another related site. That "other
site" is going to be "another REAL site" ...not some "Throw
away site" or "junk site"...a REAL site. We don't own, nor
do we work with any junk sites. In our own "inventory" of clients
sites, and our own sites, we have many that are willing to Give links to
Get links (still not recip links) There's a good chance that we have some
Real Pages on Real Sites, that we can use to offer these other sites in exchange
for them linking to Your Site.
We usually sweeten up the deal, by offering them a Better Link, than what
they are giving us. Why? Because we've got the Inventory, and it helps us
to close more Advertising Deals.
Let's talk a little bit more about the emails we send. Everyday we get Junk
Link Requests in our inboxes.....If you have a website, you do too....that
comes from too many people abusing email harvesting programs and sending
out thousands of link request to people where they offer to put your link
on their Junk buried page with hundreds of other Junk links...we hate these
emails, and we know you do too. We don't send our email to places where we
don't think they'll link to us, or where we don't feel there is value, it's
wasting our time, and their time. Our job is not to send out 1000 email link
requests only to get back 50 "Yes's" where 49 of those are Junk
links, and one person was just stupid. Our job is to send out 50 emails to
50 good places where we feel there is a chance that they'll link as requested.
Another great advantage of working with us is our partners.
We've partnered with a few other Large SEO Firms that work with lots of clients.
We help their sites to get links, and they help us get links. You'll find
that many SEO companies will not make public their list of clients. They
do however realize that if We Build Pages has a lot of sites that are
willing to advertise links, and they have a bunch of sites that are willing
to advertise links, then it's in both our interest to trade some advertising
between us. It's certainly faster to send one email with 200 link requests
from 200 sites, rather than sending 200 separate emails to 200 different
people. Our network of SEO companies makes a big difference
in the speed and quality of links we can obtain.
So you think you know your "Link Goal"....you
think
You may be used to doing things like looking at Google Backlinks (Stop
doing that), or by even being clever, and checking Yahoo's backlinks....you
may even be using one of our tools, like the
Top Analysis Tool. These tools/tricks may look really cool, but they're
only showing you Part of the Story.
Say your competitor has 1000 back links...pretty impressive
right? What if those 1000 links are only coming from 10 websites (where each
site is giving 100 links) are you still as impressed? You might be suprised
at comparing the Number of Different Places that links may be coming from.
Not everyone may agree with our philosophy, be we feel that fewer links,
coming from more sites, can do better. We feel a "truer" measure
of Links is found in the number of unique sites that those links are coming
from.
Beyond the methods mentioned on this page:
We've also got a few other programs, and "groups" we belong to, along with a handful of linking methods I'm going to leave off this page...but the moral of all this is that we've got some pretty awesome tools and resources for getting links....eneough so that we don't have to get junky links...we can choose wisely, and help ensure a better tomorrow for our clients.
So that's what we do, how we do it, and what we cost. I have complete
confidence in our team, our tools, and our methods. If you want to
try to be a bigger part of the Natural Web, a little aggressively,
let us know, we're that solution.
Now...on to the prices: ***Updated 11/25/04
**
Prices: $1000 per 10 relevant links achieved.
These links are designed to be
*permanent, and are guaranteed to be live for at least 1 year (or we'll replace with other links for you free of charge). All links will come from different IP addresses and will carry relevance to your sites' topic. These will be One Way Links, not
reciprocal.
You amy also want to explore our Directory Submission Services which costs $1000 per 20 Directories submitted to. Up to 80 Directories.
Jump right to our contract and see some of the cutting edge services we're offering. We can put together a great winning package for your site. Check it out, and contact me. I'll talk with you to find the right services for the right results for your sites.