Please enjoy our articles written by both Anthony & Kerrie-Ann Parsons + selected guests, to help build a sound and credible knowledge database within the SEO industry. Our articles highlight important points and current trends that require more attention and more in depth knowledge to our users. Many of our articles are based on current happenings or possible questions from our customers that just require a simpler version of the facts.
01 May 2004 - Google
Likes Text Up Top
There has been plenty of speculation that Google likes text closer
to the top of a page. The one's who speculate this generally...
30 Apr 2004 - The
Missing Link To Your SEO Efforts
So here we are at the peek of an industry fluctuating with myths
and rumours, with unprofessional sorts attempting to get on...
18 Mar 2004 - Writing Articles,
Why? Marketing Articles, What For?
These are two very distinct questions that many just don't
understand. Do you ask yourself; why should I write...
16 Mar 2004 - Information
on copywriting examples
This article is written to provide information on copywriting,
examples and provide professional copywriting tips to improve
your...
07 Mar 2004 -
CSS Rollover Buttons (Guest Article by Mark
Angeletti)
There are many different button-rollover tutorials available on the
web, some JavaScript and some CSS, but none of the ones...
01 Mar 2004 - SEO
Myths & Rumours Exposed!
SEO myths and rumours exposed is not a top 5 - top 10 list or the
like, simply an attempt at a comprehensive list of rumours...
01 Mar 2004 - PageRank = High
Rankings?
The confusion still weaves its way slowly around the Internet about
Google's PageRank™ and exactly how it affects your...
10 Feb 2004 - Code
Validation & Compliancy - The New Beginning XHTML
Code validation is still widely debated as to whether it is
required for performance within the search engines. It is only a
guess...
06 Feb 2004 - Overture
Australia Launched
Well, finally its official, Overture has launched within Australia
and now supplying paid results to Yahoo, AltaVista and...
31 Jan 2004 - The Real
Value Of Online Services
When is enough, enough? When do you just tell people to go
away and stop wasting your time? Is this a whine or...
25 Jan 2004 - Yahoo vs. Google
÷ MSN = Uh Oh!
Yahoo, the old superpower of the search engine world is now going
to go head to head with the current superpower of the...
13 Jan 2004 - The
Marketing Secret To Page Rank (PR)
Since Google implemented PR, the link popularity consortiums have
gone crazy. PR, PR, PR, that's all that anyone seems...
10 Jan 2004 - Link
Manipulation
Link popularity is a winning factor in many campaigns to achieve a
substantial boost in your rankings, however; with all...
09 Jan 2004 - Search Engines &
Optimization
Search engines, search engines, search engines....Who knows which
one to optimize for? Why does everyone behave so silly...
29 Dec 2003 - Search Engine
Copywriting
Search engine optimization copywriting is easier explain as
"writing for the search engines". Copywriting is not merely placing
words...
22 Dec 2003 - Optimize
At Design Stages
Are you now thinking, what does this mean? Let me just say that
most of my customers could have had their websites...
22 Dec 2003 - What Is Organic Search
Engine Optimization?
Organic Search Engine Optimization (SEO) is simply a marketing term
for the natural development of a website. Organic SEO allows...
08 Oct 2003 - Why Purchase
Search Engine Optimization?
Well that’s easy, so your website can actually be seen by
users within search engines when relevant key terms to your
website...
08 Oct 2003 - SEO Marketing
Hype
Everybody markets their products, however; there is correct
marketing and inappropriate marketing. Now let me eliminate...
08 Oct 2003 - Search Engine Submission
Services
This is one of my favourites to discuss. I am well aware that some
people are out to make a living solely from search engine...
08 Oct 2003 - Search Engine
Optimization Standards
To me there is no in between in regards to optimization, either a
webpage is optimization or it isn't. A professional SEO will...
08 Oct 2003 - Search Engine
Optimization Software
There have been many great advances in software technology over the
years, one to stand out is the advancement in software...
26 Aug 2003 - Link
Analysis vs. Link Popularity
Link Popularity is the easy one to explain. This is a link of any
sort on any page pointing to your site. Any link pointing at
your...
25 Aug 2003 - Free vs Paid
Submission
Free vs Paid submission has been a topic of debate for many years
with regard to the actual credibility of services. Several...
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These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign, regardless of business type. Why? Writing articles demonstrates knowledge. Knowledge creates credibility. Credibility creates consumer comfort. Consumer comfort creates spending and well earnt profits. Now lets discuss some further avenues that are not well known.
Simply put - articles promote. Any business, that has an Internet presence, needs to write articles on their products and services. How does the world, country, city or local community, that you service, know that your product or service is of a high standard? Consumers are more aware than ever before. Quality, quantity, reasonable cost, perhaps freebies and definitely after sales service is what they want. Everyone asks questions when purchasing or looking to purchase products and services. Honestly, if I don't know anything about an item, I ask around for advice from others, knowledge, personal experience and so on. Having descriptive and informative detail about your products is essential, now more than ever with an online business. What better place to express yourself than an article?
Writing articles online to promote in conjunction with your website, demonstrates an active interest and sound knowledge base of your products or services. If you have an image intensive website, without a lot of room for text, then it's a sure bet to place a little hyperlink pointing directly to your product and services articles. Problem solved? Especially online, articles are generally text driven! Search engines only read text, not images. So, sounds like an all round smart idea. I can't find one bad thing about writing articles on your products, services, industry or technology advancements. Can you?
Well, if your handing out product brochures to clients, generally they already know about you. What about the hundreds, thousands and millions of potential clients that don't know about you. Let them find you with a little effort on your behalf. Contrary to popular beliefs, marketing articles does not require the assistance of a third party. Well not if your willing to save yourself some money, with a little effort. If you simply purchase Ezine Announcer from or similar, you will be well on your way to successful article marketing. The program is simple and easy to use, and yes, I use it myself. It comes with complete training to get you on the road to successful article writing and publishing.
It doesn't matter what your specialty is, someone will want to know about it. Lets use Google as an example here. Google's PageRank system calculates Google's importance factor of your website. Now, say you find an all important website with a page relevant to your product that holds a PR7. Guess what? To advertise on that page, your going to pay money, unless you are extremely lucky. However, if you have an article that complements that webpage, you can send that to the owner and hopefully have it published on that page for free. That's a win win approach for both website owners. At the bottom of every article you ensure a link to your website remains, and make copyright to stay that way. Now, a different approach, same end result. You have a link from an important page back to your website all because of your article. The other website owner has relevant content to enhance their site with no extra work required. Articles do that.
Now, lets stay with the Google example. You do that a few times and suddenly Google ranks your website as important. What does that mean? It means that Google will rank your website slightly higher for relevant terms because it has quality inbound links reported from complementing websites to yours. Higher rankings mean more targeted traffic. More targeted traffic, means more sales. And so the circle of life continues. Without even breaking an hour or so of your time and US$69 for the marketing software, you will see the rewards within a few months. Now that is only one search engine as an example. The problem is, you don't know what the other search engines do and do not deem as important websites. So, go with the Google guide and you should be close enough with the other engines. That's about all PageRank is good for. (Lets not confuse PageRank with higher rankings either! Relevant links make higher rankings, not PageRank)
Can articles determine the fate of an online businesses success? Possibly. You can well establish now, that there is no down side to writing and publishing articles online, only positives. When it comes to marketing your business, website or information, there is no such thing as too much marketing. I don't know about you, but I can always do with more sales, more satisfied customers and more publicity. If you think like that, you'll have great success with your online marketing. Writing articles is what its all about for credibility, so get cracking, purchase some quality marketing software and start writing. If you struggle with the written work, then employ a professional copywriter to put together those killer articles on your behalf, or at least proof read them anyway. Good luck and happy writing!
