Free search engine ranking facts newsletter

Our free search engine ranking facts newsletter offers valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week.

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February 2005

• 15 Feb - How to deal with Google's latest ranking algorithm
  
  Latent semantic indexing (LSI) seems to be important in Google's new ranking algorithm. This article tells you how to deal with this.
  
  
• 8 Feb - Do reciprocal links still work?
  
  Rumor has it that reciprocal links are not as effective as one way links. Some people in online discussion forums claim that one way links from a web site to another site work far better than reciprocal links. Is this true and what do you have to do about this?
  
  
• 1 Feb - How to add thumbshots to your link pages
  
  Thumbshots are thumbnail screenshots of web pages that allow you to visualize web sites before web surfers click on the link. If you use thumbshots on your link pages, web surfers know what they get before they click on a link.
  
  

January 2005

• 25 Jan - Is your web site dependent on Google?
  
  Yahoo and MSN have made significant gains against Google. They can send a considerable amount of targeted visitors to your web site. This article helps you to benefit from this search engines trend.
  
  
• 18 Jan - How to avoid click fraud
  
  Click fraud is becoming a major problem for online advertisers. If you advertise your web site on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
  
  
• 11 Jan - 7 Google interviews
  
  Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.
  
  
• 4 Jan - Which file ending is better for SEO?
  
  Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Which file ending is better for search engine optimization purposes?

December 2004

• 28 Dec - Google Sponsored Links search
  
  Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.
  
  
• 21 Dec - How to optimize your Google AdWords campaigns
  
  Learn how to lower your advertising costs while increasing your profit with optimized Google AdWords campaigns.
  
  
• 14 Dec - All about the new Google Suggest feature
  
  Google Labs have just released the beta version of a new Google tool: Google Suggest. This article explains all you need to know about Google Suggest.
  
  
• 7 Dec - Google PageRank controversy
  
  Last week, two statements about Google PageRank started a new discussion about this topic. Is Google PageRank just for entertainment purposes or is it for real?

November 2004

• 30 Nov - How to get your web site into Yahoo
  
  All you need to know to get your web site into Yahoo's search engine results. Learn how Yahoo's spider works and why it is important to be listed in Yahoo.
  
  
• 23 Nov - Use RSS feeds to improve your link popularity
  
  Although these little orange RSS images look very inconspicuous, they can help you to improve the link popularity of your web site.
  
  
• 16 Nov - All you need to know about the new MSN Search
  
  Five days ago, Microsoft launched a beta version of their long awaited new search engine. The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up. What is special about the new search engine?
  
  
• 9 Nov - Should you buy text links?
  
  Many text link broker web sites have appeared on the Internet. These web sites allow you to rent links from other web sites on a monthly basis. Is this something you should consider for your web site? What can you expect from these text links?
  
  
• 2 Nov - How to fake Google PageRank numbers
  
  Recently, a new technique of faking the PageRank number of a web site has become popular. For example, a rather dubious adult web site managed to get a PageRank of 10.

• 26 Oct - Are you paying too much for pay per click advertising?
  
  The cost for pay per click advertising is on the rise. The average click price will jump to US$0.47 in the near future. Do you get what you're paying for?
  
  
• 19 Oct - All about Google Desktop Search
  
  Google Desktop Search is a program that runs on your Windows computer. It allows you to search your hard disk for files.
  
  
• 12 Oct - Google's new ranking algorithm
  
  Rumor has it that Google tries to fight artificial link manipulation with its latest update. What can you do to get better rankings on Google?
  
  
• 5 Oct - Google's new web page spider
  
  Many webmasters have noticed that there are now two different Google spiders that index their web pages. At least one of them is performing a complete site scan.

Previous issues...

• Click here for all newsletter issues since April 2002.

• How to make your web site more effective
• How to submit to Yahoo and other directories
• The importance of robots.txt
• The Google' search engine resource page
• 10 ways to link popularity
• How link popularity can help your rankings
• 19 common mistakes that prevent your Web site from getting top rankings on search engines