Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period.
Search Engine Showdown: Black Hats vs. White Hats at SES February 17, 2005 - What does a 'hardcore search engine optimizer' look like? Does he wear a black hat? With little holes cut out in the top to allow for horns? Attendees at the 'Black Hat, White Hat, & Lots of Gray' session at Search Engine Strategies Chicago got to find out.
What, Exactly, is Search Engine Spam? February 16, 2005 - There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?
Avoiding Search Engine Woes with Multiple Domains and Websites February 15, 2005 - Operating multiple sites using numerous domains is a great strategy for businesses appealing to a wide range of customers. But this approach may trigger search engine spam penalties, if you're not careful with implementation.
Local Search Marketing Tactics February 14, 2005 - It's tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with tactics specifically tailored to the uniquely nuanced needs of searchers looking for local information and services.
Search Engine Forums Spotlight February 11, 2005 - Links to the week's topics from search engine forums across the web: Ask Jeeves Acquires Bloglines - Bored With SEO - GoogleFox or FireBot? - The Case of Google and the Disappearing Employee - Does Yahoo Sandbox? - Term Weight Formula - New Google Maps, and more.
Web Standards vs. Search Friendly Sites: Can You Have Both? February 10, 2005 - Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.
Surveying the Search Landscape February 09, 2005 - Danny Sullivan's keynote address at Search Engine Strategies has become a must-see event for conference attendees. At the Chicago conference he took the opportunity to look back over the year's search engine events and gaze into his crystal ball toward the future.
Report: Most Search Marketers are Unsophisticated February 08, 2005 - The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.
Lobbying for Your Search Marketing Budget February 07, 2005 - Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.
Search Engine Forums Spotlight February 04, 2005 - Links to the week's topics from search engine forums across the web: Yahoo Testing Contextual Search Tool - MSN Launches Search Engine - Turning AdWords On/Off - Does Adsense Help With Link Building? - Hand Coding vs. HTML Editors, and more.
Yahoo Offers New Y!Q Contextual Search Tool February 03, 2005 - Yahoo has rolled out a nifty new tool that lets you use content you're viewing as the basis of a search query, providing results that are difficult to get otherwise without using advanced search commands.
Search Engine Submission Tips
This area of Search Engine Watch covers search engine registration and submission tips, such
as using meta tags, improving placement and how to submit URLs.
Web Searching Tips
Learn how to
search better and how major search engines work from a searcher's perspective.
Search Engine Listings
Find major search
engines, meta search engines, news search engines and more.
Reviews, Ratings & Tests
Find reviews, see
which search engines are most popular or check out tests and statistics.
Search Engine Resources If it is related
to search engines in some way, you'll find it here.
What's New In Departments
A guide to recent changes to content in Search Engine Watch's standing
departments
Search Engine Watch www.searchenginewatch.com
Danny Sullivan, Editor; Chris Sherman, Associate Editor
