We already have our keyword list which consist of all our relevant phrases to deliver the traffic. The next step is to implement them and then optimise your pages. Generally this is what we're going to do:
# Page code cleaned, optimised for load times, images, CSS,
Scripts (etc)
#Total phrases are going to be proportional to the niche you are
marketing - 100+ is optimal, though not always achievable depending
upon your target
# 2 - 3 enhancing phrases inserted per page
# SEO Copywriting each relevant page
# Architecturally restructure pages as required to read correctly
and follow a logical sequence
# Link optimisation, internal, external and inbound links
# and loads more techniques.....
The amount of traffic will be directly proportional to your business target. For example, if your website is a real estate site in a small town, then you may only get a handful of visits every month, but if every second visit converts to a sale, then the site has done its job. Other niches may be more popular, like selling gift baskets all over the US, UK or Australia. That will obviously drive many thousands of visitors to your site as it's a more popular consumer service, therefore; it is in higher demand. You get the idea.
We choose to actively display our guidelines, that is Google's and other major engines, to demonstrate that we only ever comply with the requirements of the search engines. This will achieve high quality rankings for our customers, in a professional manner. Look out for those deceptive businesses that offer anything that does not conform to the important guidelines listed below, straight from Google. Our high standards in conforming with search engines editorial policies, means that you need never be concerned about penalties or removal of your domain from the search engines.
Your website is in truly safe hands with anthonyparsons.com. Don't listen to rubbish that contradicts the requirements of the search engines such as doorpages (etc). This will not in the long term gain you rankings and may in fact have your site removed from the search engines. The only people who use unethical methods to gain rankings, are those who really do not understand what they are doing or think that they can beat the search engines. It is simply not worth gambling your business or your reputation. There are professional and ethical ways to optimise a webpage and achieve natural, organic and compliant rankings.
Copyright © 2004 - 2005 anthonyparsons.com
# Make a site with a clear hierarchy and text links. Every page
should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the
important parts of your site. If the site map is larger than 100 or
so links, you may want to break the site map into separate
pages.
# Create a useful, information-rich site and write pages that
clearly and accurately describe your content.
Think about the words users would type to find your pages, and make
sure that your site actually includes those words within it.
# Try to use text instead of images to display important names,
content, or links. The Google crawler doesn't recognize text
contained in images.
# Make sure that your TITLE and ALT tags are descriptive and
accurate.
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a '?'
character), be aware that not every search engine [Pullout: Make pages for users,
not for search engines. Don't deceive your users]spider
crawls dynamic pages as well as static pages. It helps to keep the
parameters short and the number of them small.
# Keep the links on a given page to a reasonable number (fewer than
100).
# Allow search bots to crawl your sites without session ID's or
arguments that track their path through the site. These techniques
are useful for tracking individual user behaviour, but the access
pattern of bots is entirely different. Using these techniques may
result in incomplete indexing of your site, as bots may not be able
to eliminate URLs that look different but actually point to the
same page.
# Make pages for users, not for search engines. Don't deceive your
users, or present different content to search engines than you
display to users.
# Avoid tricks intended to improve search engine rankings. A good
rule of thumb is whether you'd feel comfortable explaining what
you've done to a website that competes with you. Another useful
test is to ask, "Does this help my users? Would I do this if search
engines didn't exist?"
# Don't participate in link schemes designed to increase your
site's ranking or PageRank. In particular, avoid links to web
spammers or "bad neighbourhoods" on the web as your own ranking may
be affected adversely by those links.
# Don't use unauthorized computer programs to submit pages, check
rankings, etc. Such programs consume computing resources and
violate our terms of service. Google does not recommend the use of
products such as WebPosition Gold that send automatic or
programmatic queries to Google.
# Avoid hidden text or hidden links.
# Don't employ cloaking or sneaky redirects.
# Don't send automated queries to Google.
# Don't load pages with irrelevant words.
# Don't create multiple pages, sub-domains, or domains with
substantially duplicate content.
# Avoid "doorway" pages created just for search engines, or other
"cookie cutter" approaches such as affiliate programs with little
or no original content.
# These quality guidelines cover the most common forms of deceptive
or manipulative behaviour, but Google may respond negatively to
other misleading practices not listed here, (e.g. tricking users by
registering misspellings of well-known web sites). It's not safe to
assume that just because a specific deceptive technique isn't
included on this page, Google approves of it. Webmasters who spend
their energies upholding the spirit of the basic principles listed
above will provide a much better user experience and subsequently
enjoy better ranking than those who spend their time looking for
loopholes they can exploit.
Source: Google Information For Webmasters
