As we mentioned earlier in Step 3 with marketing options, other than just website optimisation, its now time these are implemented if purchased. The priority is always, initial marketing with PPC, then website optimisation, then while waiting for the SEO techniques to take position, we can begin the other marketing methods to deliver that quality traffic upon your website. A high search engine ranking through optimisation is one thing, but the Internet is a big beast with more marketing potential than any other.
Articles - We have spoken about how difficult it can be at times to obtain those good quality links, however; what about obtaining great quality links and being recognised as an industry expert all at the same time? How is that possible you ask? Well, how else; Articles offcourse! Writing and publishing articles is the most successful sure fire technique to obtaining renowned professionalism for displaying and demonstrating your knowledge plus, people want to put your article on their site to enhance their information. Its just lucky for you that each article contains a required link built in pointing back to your website.
News Pages - What about news pages? Establishing a news page can drive enormous amounts of traffic upon a website when constructed and marketed correctly. Search engines love news pages. Doesn't matter what the news is about, news is news, and as long it updates regularly and is quality information, the search engine eat it up and rank it highly. As I said though, it must be established within the site correctly and contain essential information.
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Affiliate Campaign - Affiliate marketing! To hard you say? Well, where here to tell you that's it easier than you think. You don't need to setup and maintain your own affiliate software and tracking, we actually recommend against it for most small to medium business sites. The use of a third party company, such as Commission Monster or Commission Junction are the preferred method. Why? Those sites already have a large membership and visitor throughput. By becoming an advertiser with those companies, establishing successful banners and text advertisements, you simply sit back and let those companies and their members publicise your website for you. The best part is, the traffic that is delivered, obviously wants your product because they clicked your ad to begin with. The chances of conversions are rapidly raised with such affiliate marketing advertisement programs.
General Advertisement - The standard of all marketing
methods, simple old advertisement upon another site. This is not
necessarily my favoured type of marketing, though it [Pullout:We advise all marketing
techniques as required to our customers.]does really
depend upon the type of business you have, the site your listed
upon, the scope of the advertisement and the monthly cost involved.
Traditional marketing has its ups and downs as with most. This can
be the hardest to achieve targeted conversions through. Even
placing your advertisement upon sites that enhance your product or
service, most of the traffic tends to become looking and not as
much purchasing. This has its advantages, depending upon the type
of service you have.
Further Methods - There are numerous other methods that we can push you towards as required to market your business and become a recognised professional within your industry niche. These range from posting in Forums, running your own forum, too contacting companies for partnerships, referral work and more. We advise all marketing techniques as required to our customers.
Most people already know these methods, and many clients have already tried them with little or no success. The secret is within the way you deliver the marketing and where you deliver it for it to be successful. We know how and where to use these marketing techniques to drive the most traffic to your site. anthonyparsons.com utilises several of these techniques with great success.
