Almost everyone knows your business logo immediately identifies you. Did you know your logo can also reflect some aspects of your business? Take a look!

How do you define your market? Are your clients and customers upscale, average, everyman, couples, singles, men, women or defined by some other factor?
Your logo should appeal to your market.

What are you selling?
Your logo can give the viewer a glimpse of what to expect you do, or how you do it.

Do you want to update an outdated logo, give life to a dead looking logo, or add character to a generic looking logo?
We do logo remodeling. You have several options to give your logo a face lift without totally reinventing it. Your logo may be updated by use of color, dimensions, or other special techniques. You could use your existing logo design as a base for a slightly or extremely redesigned logo. In very few cases, you might start from scratch.

Look for other keys to good logos among the example logos we have created:

Designing a logo or redesigning a logo starts with you! Provide information about your business and any ideas you may have, before the building begins.

Are logos for the web the same as logos for printed material?

There are two ways to look at this question:

1. Not necessarily. They may look the same, but internally are quite different. Logos for print material, such as brochures and magazine ads are "high resolution", while logos for the web are "low resolution". You can make a low resolution logo file from a high resolution logo file, but not vice versa. This means that if you want to use your logo for print as well as the web, ask for it in high resolution before the designing begins.

2. You can use a visual variation of your print material logo to use on the web. You can add depth, or a background image, or modify the use of color, or other modifications to your existing print logo.

Sometimes a signature image can be more powerful than words!
This image has been copyrighted.
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NEED FOCUS FOR PEOPLE
TO REMEMBER YOUR NAME?

Need more clues to a great logo?
First impressions count!

Here are examples of logo mistakes:

Not much fun in the logo above.

If you saw this doctor's logo, would you try this doctor for an adult serious illness or would you likely expect a children's doctor or somebody other than a medical doctor? The image must fit the business.

Color is as important as all the other elements that create your logo. Do you get a feeling of freshness from this color choice? Second, colors in print material translate differently to the screen. Colors also vary from computer to computer.

Since your logo will not be coming off a shelf pre-packaged, but rather your logo will be developed by a designer with a sales/marketing person so the logo is both good looking and appropriate for your business, plan on a minimum of $300 for a basic logo with 3 options and 2 opportunities to make suggestions or changes. Animated logos vary in cost based on animation work.

What else can we help you with?

Take a look at our clients' web site links
Thinking about remodeling your web site ?
Interested in a few Caribbean Web Secrets?
Who are Dibbern & Dibbern ?
Need a web site evaluation?
Looking for a full custom web site?
Get started with a little Golden Nugget Web site

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Dibbern & Dibbern, web site developers, including
site creation, complete internet marketing and positioning,
based in Des Plaines, Illinois, a Chicago suburb,
serving the world from Alaska to South America, and the Caribbean.